Responsibilities

• Refresh and implement MassMutual’s Employer Value Proposition (EVP) across internal and external touchpoints
• Drive brand consistency and differentiation across all recruiting assets, content, and platforms
• Partner with Corporate Social team and Media Relations team on employer brand presence across talent platforms (i.e. Built In, LinkedIn)
• Develop, curate, and manage digital asset collections featuring imagery of people, places, and objects to support employer branding efforts
• Conduct annual employee shoot to refresh photo galleries for digital and branding assets
• Build strategy on employer of choice awards recognition and best of list participation aligned with our EVP, markets and current talent needs
• Partner with Inclusion and People Analytics teams to develop submissions for employer recognition awards (e.g., Boston Globe’s Top Places to Work, Built-in's Best Places to Work)
• Build a repository of brand storytelling content that highlights culture, benefits, leadership, and purpose
• Owns content strategy and performance of careers.massmutual.com, including overall copy, CMS updates, SEO optimization, and campaign landing pages
• Create career area content aligned with MassMutual messaging that informs and inspires diverse job seekers

Requirements

• Bachelor's degree
• 7+ years of proven experience in employer branding, in combination with communications and/or broader marketing experience
• 3+ years' experience with CMS (content management system) tools, CRM platforms (i.e. Radancy), and analytics
• 3+ years' experience with marketing design tools (i.e. Canva, video editor, Sprinklr)
• 2+ years' experience with managing talent events, email campaigns, and branded experiences
• 2+ years' experience in recruitment marketing, CRM, and digital advertising

Preferred

• Deep understanding of employer branding and talent marketing
• Passion for inclusive storytelling and purpose-driven work
• Proven ability to collaborate across teams and influence without authority
• Strong writing and storytelling capabilities across formats
• Agile, proactive, and comfortable managing multiple priorities
• Experience creating content for diverse, multi-channel audiences

Benefits

• Access to learning content on Degreed and other informational platforms
• Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQIA+, veteran and disability-focused Business Resource Groups
• Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits