Employer Brand Lead

Boston, MA (Hybrid)

$135K/yr – $182K/yrSenior Level5+ years expFull time

Posted 10 days ago

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Job Summary

Own and evolve the employer brand across channels and programs, shaping an EVP and narrative, while equipping recruiters with reusable content and measuring external perception.

  • Lead messaging, visual identity, and storytelling across Glassdoor, LinkedIn, career site, and events
  • Develop employee stories and reusable content for outreach and postings

Job Description

Responsibilities

  • Lead the employer brand into one coherent ERGO NEXT story: messaging, visual identity guardrails, tone of voice, and compelling narrative
  • Own our presence on Glassdoor, LinkedIn, career site, and other candidate-facing channels: content, cadence, and voice
  • Partner with the people, communications and marketing teams to build role- and market-specific attraction content
  • Develop employee storytelling programs (spotlights, "day in the life," leadership visibility) that give candidates real signal
  • Track and respond to how we're perceived externally: ratings, sentiment, competitor positioning and bring that intel back to Talent Acquisition and People leadership
  • Build reusable content and messaging that recruiters can deploy directly in outreach, job postings, and candidate conversations
  • Support employer brand presence at events, campus programs, and conferences as we scale global hiring

Requirements

  • 5+ years in global employer branding, talent marketing, or a hybrid TA/brand role, bonus points for having done this through a merger, acquisition, or major rebrand
  • Proven ability to build an EVP from scratch or unify one from disparate sources, not just execute someone else's playbook
  • Comfortable operating globally. Understands that "one brand" doesn't mean one-size-fits-all messaging across US and Israel markets
  • Strong writer and storyteller who can also use data to measure success

Preferred

  • Familiarity with Israeli talent market dynamics and workplace culture a plus
  • Experience operating in or supporting a global org with a significant Israel-based workforce strongly preferred. Particularly employer brand or attraction work tied to engineering/R&D hiring in Israel and the US

Benefits

  • partially subsidized medical plan
  • fully subsidized vision/dental options
  • life insurance
  • disability insurance
  • 401(k)
  • flexible paid time off
  • parental leave and more
  • annual performance-based incentive program
Next Insurance logo

Next Insurance

3.3 Glassdoor

The needs of business owners have significantly changed over the past decade, the insurance industry hasn’t. When you’re running your own business, you’re placing a huge bet on yourself. Your ideas, your passion, your blood, sweat and tears define your success. Next Insurance was created to give your business the coverage it deserves. Simple, affordable and tailored. So no matter what you do, no matter how you define success, we’re right there, next to you. 100% dedicated to the self-employed, 100% how insurance should be.

Founded in 2016
Palo Alto, California, USA
711 employees (43 in marketing)
54% recommend to a friend
63% CEO approval

Traffic Signals

Monthly Visitors
596.4K
Monthly Google Ads Budget
$2.7M
Traffic Source Mix
Search
33.6%
Direct
57.7%
Referral
6.4%
Social
0.6%
Paid
1.6%

Headcount Trend

Current headcount: ~712

Marketing Team

Marketing Team Size
32 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.1B
Last Raise
$250M
Series E, 5 years ago

Funding History

  • Mar 2021
    Series E • $250M
  • Sep 2020
    Series D • $250M
  • Oct 2019
    Series C • $250M

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