Employer Brand Lead

Boston, MA (Hybrid)

$135K/yr – $182K/yrSenior Level5+ years expFull time

Posted 10 days ago

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Job Summary

Own and unify the ERGO NEXT employer brand across global channels, guiding messaging, storytelling programs, and recruiter-ready content to attract talent at scale.

Job Description

Responsibilities

  • Lead the employer brand into one coherent ERGO NEXT story: messaging, visual identity guardrails, tone of voice, and compelling narrative
  • Own our presence on Glassdoor, LinkedIn, career site, and other candidate-facing channels: content, cadence, and voice
  • Partner with the people, communications and marketing teams to build role- and market-specific attraction content
  • Develop employee storytelling programs (spotlights, "day in the life," leadership visibility) that give candidates real signal
  • Track and respond to how we're perceived externally: ratings, sentiment, competitor positioning and bring that intel back to Talent Acquisition and People leadership
  • Build reusable content and messaging that recruiters can deploy directly in outreach, job postings, and candidate conversations
  • Support employer brand presence at events, campus programs, and conferences as we scale global hiring

Requirements

  • 5+ years in global employer branding, talent marketing, or a hybrid TA/brand role, bonus points for having done this through a merger, acquisition, or major rebrand
  • Proven ability to build an EVP from scratch or unify one from disparate sources, not just execute someone else's playbook
  • Comfortable operating globally. Understands that "one brand" doesn't mean one-size-fits-all messaging across US and Israel markets
  • Strong writer and storyteller who can also use data to measure success

Preferred

  • Familiarity with Israeli talent market dynamics and workplace culture a plus
  • Experience operating in or supporting a global org with a significant Israel-based workforce strongly preferred. Particularly employer brand or attraction work tied to engineering/R&D hiring in Israel and the US
  • bonus points for having done this through a merger, acquisition, or major rebrand

Benefits

  • our benefits package, consisting of our partially subsidized medical plan, fully subsidized vision/dental options, life insurance, disability insurance, 401(k), flexible paid time off, parental leave and more.

Marketing Team

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