Responsibilities

• Own the daily execution of email and SMS campaigns from planning through deployment.
• Build and maintain weekly and monthly promotional communication calendars.
• Develop compelling messaging across firearms, ammunition, accessories, and promotional offers.
• Manage audience segmentation, targeting, personalization, and automated customer journeys.
• Monitor deliverability, engagement, conversion, revenue, unsubscribe rates, and overall channel performance.
• Partner with Marketing, Merchandising, Catalog, Purchasing, and Creative teams to identify promotional opportunities.
• Develop and execute A/B testing strategies across subject lines, offers, creative, timing, frequency, and audience segments.
• Analyze campaign performance and use data to continuously improve engagement and revenue.
• Maintain a strong understanding of firearms industry products, brands, terminology, promotions, and customer behavior.
• Manage multiple campaigns and deadlines while maintaining accuracy and consistency across all customer communications.

Requirements

• 3+ years of experience in email, SMS, lifecycle, CRM, or e-commerce marketing.
• Strong knowledge of the firearms industry, including products, brands, terminology, and customer behavior.
• Experience with email and SMS marketing platforms such as Listrak, Klaviyo, Bloomreach, Braze, Attentive, or similar platforms.
• Strong copywriting and communication skills with the ability to create compelling promotional messaging.
• Strong analytical skills and the ability to translate campaign data into actionable improvements.
• Experience working in a high-volume e-commerce environment.
• Demonstrated ability to independently manage multiple campaigns, projects, and deadlines in a fast-moving organization.
• Experience with Klaviyo or Listrak is strongly preferred.

Preferred

• Grow revenue and customer engagement through smarter, faster, and more effective email and SMS communication.