Responsibilities

• Developing a consistent email marketing strategy and calendar
• Writing emails in my voice
• Building, designing, testing, and scheduling emails directly in Squarespace Email Campaigns
• Creating newsletters, storytelling emails, artwork releases, launches, sales campaigns, and other sequences
• Developing automated email flows and subscriber journeys where appropriate
• Improving list growth and email capture
• Segmenting the audience when useful
• Connecting email campaigns to what is happening across social media, the website, artwork releases, collaborations, exhibitions, and other projects
• Tracking open rates, clicks, conversion, sales, and other relevant performance metrics
• Testing and improving campaigns based on results

Requirements

• Substantial hands-on email marketing experience
• Excellent copywriter
• Ability to learn and preserve a founder/artist’s individual voice
• Strong experience with Squarespace Email Campaigns
• Highly comfortable editing and maintaining Squarespace websites
• Understanding of email strategy, segmentation, automation, list growth, and conversion
• Good visual taste and ability to design polished emails and pages
• Understanding of e-commerce and conversion without making everything feel overly sales-driven
• Ability to work independently and proactively
• Organized, responsive, and reliable

Preferred

• Experience with artists, musicians, designers, creative founders, cultural brands, fashion, entertainment, or other visually driven businesses

Benefits

• Flexible schedule
• Work from home