Email Marketing Specialist, TD Garden

Responsibilities

• Build and execute a high-volume of email campaigns for clients, ticket sales, e-commerce, parking, lead generation, retargeting, database growth, and other key business goals
• Work with creative, marketing, sales, fan relations, and business solutions to develop and deploy mobile-optimized emails
• Partner with data and analytics team to monitor lists and suppressions to ensure accuracy and appropriate level of audience segmentation and engagement
• Drive campaign optimization through A/B testing
• Assist with building email automations and journeys
• Ability to manage the customer journey across multiple digital communication channels (Email, text, mobile push, etc.)
• Collaborate with digital marketing and business intelligence teams to develop email strategies and optimizations that contribute to an audience-first approach.
• Ensure brand standards are met in all email templates look and feel and messaging

Requirements

• Bachelor's degree in marketing, business, or related subject required
• Minimum of 2 years of work experience developing communication and content strategies
• Excellent communication skills
• Ability to multi-task and manage many projects at once in a fast-paced, hands-on environment
• Experience working in Email Service Providers (ESP) software required
• Ability to build emails within Salesforce Marketing Cloud required
• Proficient with database marketing systems
• Detail oriented, strong project management skills, with the ability to think critically and problem-solve
• Ability to work a flexible schedule including nights, weekends, and holidays as required
• Experience with writing and editing HTML a must

Preferred

• Experience with photo editing software such as Photoshop, a plus

Benefits

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Profit sharing plan based on company performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts