Responsibilities

• Acts as the primary liaison to the Agency for all email marketing projects including the creation of creative briefs, job submission, scheduling project-related meetings, training creative team members, and sharing results regularly.
• Serves as an email marketing Subject Matter Expert (SME) for appropriate projects and partners within the organization.
• Coordinates with the team responsible for creating, building, and maintaining email-based marketing programs, campaigns, and forms.
• Initiates, coordinates, and organizes email marketing assets for Demand Gen, the Agency, and the company stakeholders.
• Analyzes tasks, workloads, assignments, and capacity, provides work estimates, and manages the team to keep email projects on schedule.
• Guides executive-level stakeholders through marketing analysis by understanding business units’ business/industry trends and practices to diagnose strengths and opportunities in an email marketing context.
• Collaborates between email marketing team, One Marketing teams, assigned business units, and outside partners to facilitate the accomplishment of marketing plans with a focus on Return on Investment (ROI).
• Contributes to the business requirements gathering process.
• Assists with marketing strategy and development in Eloqua, the company’s marketing automation tool, throughout the full buying cycle.
• Coordinates marketing automation activities for demand generation functions.

Requirements

• Bachelor’s Degree in Marketing, Communications, a related field, or equivalent work experience is required.
• Three to five years of experience in Marketing or a related field is required.
• Experience working in Marketing Automation tools like Eloqua, Pardot, HubSpot, Marketo, etc.
• Strong organizational, project, and resource management skills.
• Strong teamwork and interpersonal skills; ability to communicate at all management levels and thrive in a cross-functional environment.
• Exhibits an understanding of the utilization of patterns for repetitive problem-solving.
• Strong verbal and written communication skills, with an ability to express complex technical concepts in business terms, and maintain effective work relations with those encountered in the course of employment.
• Manages problem-solving activity efficiently and effectively.
• Exhibits a commitment to utilizing and enforcing defined standards and processes.
• Exhibits the ability to apply logical thinking in the development of solutions.

Benefits

• Flexibility: Over 80% of Insperity’s jobs have flexibility. We want your time to have balance, whether it’s spent with coworkers, clients, family or your community.
• Career Growth: Insperity provides many ways to grow with the company. We offer continuous learning programs, mentorship opportunities and ongoing training.
• Well-Being: Our total rewards package includes generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more. We take care of our people so that you can do your best work.