Email Marketing Specialist

Responsibilities

• Create Engaging Campaigns: Develop, write, build, and launch compelling email campaigns that educate, engage, and motivate homeowners to take action.
• Nurture Leads: Build targeted communications that guide prospective customers from initial interest to scheduled appointments and completed services.
• Drive Customer Engagement: Develop campaigns that promote seasonal maintenance, service offerings, special promotions, and ongoing customer relationships.
• Personalize the Experience: Segment audiences and tailor messaging based on customer behavior, interests, service history, and lifecycle stage.
• Optimize Performance: Monitor campaign metrics, conduct A/B testing, and use data-driven insights to improve engagement, conversions, and revenue.
• Build Automation: Create and maintain automated email journeys, including lead nurturing, appointment follow-ups, customer re-engagement, and retention campaigns.
• Collaborate Across Teams: Partner with marketing, operations, and other stakeholders to align campaigns with business priorities, brand standards, and customer needs.
• Maintain Best Practices: Support email deliverability, database hygiene, brand consistency, and compliance with applicable email marketing regulations.

Requirements

• Experience in email marketing, digital marketing, CRM marketing, or a related field.
• Strong writing, editing, and communication skills, with the ability to create clear, persuasive, customer-focused content.
• Hands-on experience with email marketing platforms and campaign management tools.
• Understanding of audience segmentation, marketing automation, A/B testing, and campaign analytics.
• An analytical mindset with the ability to translate performance data into actionable improvements.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines.
• A collaborative, curious mindset and enthusiasm for testing ideas and continuously improving results.

Preferred

• Experience in Home Services, HVAC, Plumbing, Electrical, or other consumer service industries is a plus.

Benefits

• Medical, Dental & Vision Insurance
• Life Insurance & Supplemental Benefits
• 401(k) with Company Match
• Paid Vacation & Holidays
• Career Growth & Advancement Opportunities
• The Opportunity to Make a Meaningful Impact in a Growing Organization