Email Marketing Specialist

Responsibilities

• Build, test, and deploy a high volume of email campaigns across program types, including promotional, informational, sponsored, fulfillment, transactional, and lifecycle.
• Manage the email marketing calendar, ensuring campaigns are scheduled, coordinated across teams, and delivered on time.
• Apply audience segmentation and list logic to ensure the right contacts receive the right communications.
• Maintain meticulous attention to detail across all sends, including copy, links, audience selection, send time, and formatting.
• Execute and maintain email campaigns and workflows within AMA’s HubSpot Marketing Hub.
• Work within existing automation infrastructure, including nurture workflows, triggered communications, and lifecycle programs.
• Support list management, contact segmentation, and subscription type maintenance in HubSpot.
• Pull and maintain regular email performance reports covering open rate, click rate, deliverability, conversion rate, and list health.
• Monitor campaign performance and proactively flag issues, anomalies, or opportunities to the Senior Growth Marketing Manager.
• Support A/B testing execution and document results to inform ongoing optimization.
• Maintain documentation of email processes, campaign history, and program changes to ensure continuity.
• Edit email copy across campaign types, maintaining AMA’s brand voice and messaging standards.
• Apply brand voice guidelines consistently across all email communications.
• Collaborate with internal stakeholder teams to review and refine email copy submissions.
• Serve as the primary email point of contact for cross-functional teams, coordinating email requests, managing communication calendars, and ensuring timely execution across all stakeholder sends.