Email Marketing Program Manager

USA (Remote)

$76K/yr – $97K/yrMid Level2+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end email automation in Salesforce Marketing Cloud, turning business goals into scalable journeys, and ensuring deliverability while collaborating across teams to uphold brand and regulatory standards.

Manage campaigns from setup to send and optimize with advanced ESP capabilities
Build dynamic, data-driven content using AMPscript/HTML/CSS
Troubleshoot issues and protect inbox placement and sender reputation

Job Description

Responsibilities

Build, test, and deploy email campaigns and automated journeys in Salesforce Marketing Cloud, ensuring each campaign runs smoothly from setup to send.
Use data and advanced ESP capabilities to create dynamic, personalized content that delivers meaningful customer experiences.
Use Salesforce Marketing Cloud in combination with other systems to improve efficiency, strengthen capabilities, and support evolving marketing strategies.
Translate business goals into scalable automation solutions, documenting and sharing best practices to drive consistency across the team.
Troubleshoot technical and deliverability issues to ensure strong inbox placement and maintain Mutual of Omaha’s trusted email reputation.

Requirements

At least 2 years of hands-on experience in Salesforce Marketing Cloud (Journey Builder, Automation Studio, triggered sends) and a deep understanding of how to build complex automated programs.
Proficiency with HTML, CSS, and AMPscript, with the ability to develop responsive, data-driven emails.
Strong knowledge of email marketing best practices, testing, and compliance standards such as CAN-SPAM and CCPA.
Excellent cross-functional collaboration skills, with the ability to work alongside creative and technical teams to bring campaigns from concept to inbox while meeting brand and regulatory standards.
Strong prioritization and problem-solving skills, with the focus to keep pace without sacrificing accuracy.
You promote a collaborative culture, value different ideas and opinions, and listen courageously, remaining curious in all that you do.
Able to work remotely with access to a high-speed internet connection and located in the United States or Puerto Rico.

Preferred

3+ years of Salesforce Marketing Cloud experience.
Bachelor's degree in Marketing, Business Administration, Communications, or a related field; or equivalent professional experience.
Familiarity with SQL for building and segmenting data extensions in Salesforce Marketing Cloud.
Experience working with APIs or system-to-system integrations that support automation at scale.
Experience creating dynamic email solutions with tools such as Movable Ink.
A background in digital marketing strategy or the financial services industry, bringing a deeper understanding of audience behavior and customer engagement.

Benefits

Estimated Salary: $75,500 - $97,000, plus annual bonus opportunity.
401(k) plan with a 2% company contribution and 6% company match.
Work-life balance with vacation, personal time and paid holidays. See our benefits and perks page for details.

Mutual of Omaha

3.9 Glassdoor

Founded in 1909, Mutual of Omaha is a highly-rated, Fortune 300 organization offering a variety of insurance and financial products for individuals, businesses and groups throughout the United States. As a mutual company, Mutual of Omaha is owned by its policyholders and committed to providing outstanding service to its customers. For more information about Mutual of Omaha, visit www.mutualofomaha.com.Mission: Our mission we help our customers protect what they care about and achieve their financial goals. Vision: For every customer a financial future imagined, planned, and secured. Values: 1.We exist for our customers 2.We act with integrity 3.We are innovative 4.We are accountable for results 5.Together we achieve greatness.Registered Representatives offer securities through Mutual of Omaha Investor Services, Inc., FINRA (www.finra.org)/ SIPC (www.sipc.org). Investment Advisor Representatives offer advisory services through Mutual of Omaha Investor Services, Inc. This is not an offer or solicitation in any jurisdiction where we are not authorized to do business. Home Office Address: 3300 Mutual of Omaha Plaza, Omaha, NE 68175. The third-party comments displayed are not verified, may not be accurate and are not necessarily representative of our client experiences. Any links to third-party websites and resources are provided solely as a convenience to you and not as an endorsement of the content. We make no representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party. Insurance products and services are offered by Mutual of Omaha Insurance Company or one of its affiliates. Mutual of Omaha Insurance Company is licensed nationwide. Each underwriting company is responsible for its own contractual and financial obligations.

Founded in 1909

Omaha, Nebraska, USA

9.1K employees (294 in marketing)

www.mutualofomaha.com

75% recommend to a friend

85% CEO approval