Responsibilities

• Coach and mentor the Email Production Specialists on the team, fostering a culture of precision, accountability, and continuous process improvement.
• Build, test, schedule, and deploy email campaigns in Iterable.
• Manage segmentation, dynamic content, catalogs, templates, snippets, and station-specific campaign variations.
• Write, edit, and troubleshoot responsive HTML and CSS for email.
• Manage the email solicitation calendar and coordinate campaign assets, requirements, deadlines, proofs, and approvals.
• Conduct detailed quality assurance of copy, creative, links, tracking, audiences, suppression rules, personalization, and dynamic content.
• Monitor deliverability metrics, investigate issues, and coordinate corrective action when needed.
• Support IP warming and email onboarding activities for new MSB stations.
• Track station participation (opt-ins and opt-outs) for all solicitations.
• Maintain campaign documentation, and operating procedures.

Requirements

• Three or more years of hands-on experience producing and managing complex email marketing campaigns.
• Experience building, testing, and deploying campaigns in an email service provider or marketing automation platform.
• Strong HTML and CSS skills, including experience troubleshooting responsive email content.
• Experience with segmentation, personalization, dynamic content, templates, and automated journeys.
• Working knowledge of email deliverability metrics and troubleshooting practices.
• Experience managing quality assurance, proofing, and approval processes.
• Strong organizational skills and the ability to manage multiple campaigns and deadlines.
• Exceptional attention to detail and commitment to accurate execution.
• Strong written and verbal communication skills.
• Ability to document workflows and explain technical concepts clearly.

Preferred

• Hands-on experience with Iterable, including:
• Campaigns and journeys
• Segmentation
• Catalogs or data feeds
• Dynamic content
• Templates and snippets
• Reporting and deliverability tools
• Experience with Salesforce or another CRM platform.
• Experience managing email programs with multiple clients, brands, business units, or localized campaign variations.
• Experience in a high-volume email production environment.