Own end-to-end email program management for fundraising-centered campaigns, focusing on strategy, segmentation, automation, and performance optimization across multiple ESPs in collaboration with cross-functional teams.

• Oversee the implementation of multiple client email marketing programs and collaborates with cross-functional team members to strategize, build, and QA email campaigns from concept to deployment.
• Manage the list segmentation process for email campaign deployment, including identifying standard list segments, establishing baseline counts for measuring growth, and monitoring real-time analytics.
• Create annual email marketing plans, calendaring, send cadences and frequency, and testing matrixes.
• Analyze overall email performance, makes recommendations to optimize email campaigns in real-time and provides actionable insight for ongoing data-led optimization.
• Create data extensions, data filters, suppression lists, master suppression lists, and attribute groups for multiple clients within various ESPs.
• Design and develop automated campaigns using MAPs to send drip emails based on data and/or a prospects behavior.
• Partner with data specialists to provide monthly analysis and reporting of campaign performance and overall email program.
• Work with internal stakeholders to establish email marketing program and campaign scope, ensuring deliverables stay within statements of work.
• Monitor, troubleshoot, and provide solutions for potential ESP issues related to rate-limiting, IP blacklisting, and spam traps.
• Manage, train, and mentor Email Marketing Specialist.