Responsibilities

• Own and manage the end-to-end lifecycle communication strategy across Email and SMS, including acquisition, onboarding, engagement, cross-sell, retention, and renewal.
• Identify key customer journey moments where SMS can complement email to improve engagement and response rates.
• Develop integrated communication strategies that ensure the right message is delivered through the right channel at the right time.

Requirements

• 4-5 years of experience in email marketing, lifecycle marketing, or CRM marketing
• Experience managing email campaigns and marketing automation platforms
• Experience with SMS marketing programs or mobile engagement channels

Preferred

• Experience with lifecycle marketing strategies (Email, SMS, Push, etc.)
• Familiarity with marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Braze, or similar tools
• Knowledge of email deliverability and SMS compliance regulations

Benefits

• All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:
• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee