Responsibilities

• Develop and implement comprehensive digital marketing strategies encompassing SEO, SEM (Search Engine Marketing), paid advertising campaigns, and social media marketing to enhance brand visibility and engagement.
• Manage paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other social media channels, ensuring optimal performance and ROI.
• Oversee content creation efforts including blog posts, social media content, email marketing campaigns, and graphic design projects using Adobe Creative Suite tools like Photoshop.
• Monitor web analytics reporting through Google Analytics, Google Tag Manager, and other web analytics platforms to evaluate campaign performance and identify opportunities for improvement.
• Coordinate website management tasks within content management systems such as Shopify, ensuring website updates are timely and aligned with marketing goals.
• Implement conversion optimization strategies by analyzing user behavior data and adjusting campaigns or website elements accordingly.
• Manage email marketing initiatives to nurture leads and engage existing customers effectively.
• Collaborate with cross-functional teams to develop integrated marketing campaigns that support product launches or promotional events.
• Stay informed of industry trends in digital marketing, including performance marketing techniques and emerging advertising platforms.

Requirements

• Proven experience in digital marketing roles with a focus on paid advertising campaign management, social media advertising campaigns, and web analytics reporting.
• Strong technical proficiency in website management systems such as Shopify and content management systems.
• Demonstrated expertise in using Google Ads (formerly Google AdWords), Facebook Advertising Manager, Google Analytics, Google Tag Manager, and related tools for campaign setup and analysis.
• Graphic design skills with Adobe Photoshop or Adobe Creative Suite are advantageous.
• Experience in B2B (business-to-business) marketing strategies is preferred.
• Ability to conduct keyword research using SEO tools; optimize landing pages for conversion; utilizes marketing automation platforms; and analyze performance metrics for continuous improvement.
• Excellent communication skills with the ability to craft compelling content across multiple channels.
• A background in e-commerce or online retail environments is a plus.