Responsibilities

• Own the email channel for our employer and broker audiences, from strategy through send.
• Build and run nurture journeys in HubSpot, from first touch through re-engagement.
• Build and manage the one-to-one sequences BDRs and sales send after marketing engagements.
• Run the email calendar and newsletter, and support webinar and event promotion.
• Write email copy that earns attention from benefits leaders and health insurance brokers.
• Keep the database healthy through segmentation, suppression, and deliverability standards.
• Test, measure, and report on email's contribution to pipeline, and scale what works.

Requirements

• 4+ years of B2B email or lifecycle marketing experience, owning programs end to end.
• Proficiency building workflows, segments, and tests in HubSpot or a similar platform.
• Strong writing skills, with B2B email samples you wrote yourself.
• Comfort reading email and funnel data, from clicks and conversions to pipeline.
• Working knowledge of deliverability, list hygiene, and email compliance.
• Fluency applying AI to write, test, and scale email programs.
• A desire to do work that matters: and to be held to a high standard while doing it. You're energized by a mission with measurable outcomes, not just good intentions. You engage with AI tools as part of how you do your best work, and hold yourself accountable to outcomes that matter beyond your team's metrics.

Benefits

• flexible PTO
• Medical/Dental/Vision plan options
• 401(k) with company match
• flexible spending accounts
• Teladoc Health and more