Responsibilities

• Email Growth & Lifecycle Strategy
• Develop and execute email marketing strategy across content, cadence, segmentation, and personalization.
• Own promotional, transactional, triggered, and automated journey execution across the lead and member funnel.
• Drive retention, re-engagement, and cross-sell initiatives.
• Monitor campaign performance, identify trends, and apply insights to continuously improve results.
• AI-Directed Campaign Execution
• Brief, direct, and QA AI agents to produce email copy, subject lines, and campaign calendar builds, refining output for audience, offer, and compliance before every deployment.
• Maintain prompt frameworks, brand guidelines, and content standards that feed AI workflows.
• Identify opportunities to improve AI output quality and expand agent use across campaign formats.
• Paid Email & Direct Mail

Requirements

• To perform this job successfully, an individual must be able to perform each primary job function satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• 3-5 years in email marketing, lifecycle marketing, or CRM marketing with demonstrated ownership of multi-touch campaigns.
• Proven ability to drive conversion, retention, and revenue impact through owned email channels.
• Strong familiarity with segmentation, journey design, automation strategy, deliverability, and A/B testing.
• Comfortable directing and QA-ing AI agents to produce on-brand content at scale; this is a core job function.
• Analytical mindset: extracts insights from campaign data and translates them into clear strategic recommendations.
• Highly organized with the ability to manage shifting priorities in a high-volume, fast-paced environment.
• Salesforce Marketing Cloud experience preferred.
• Business and Management Principles - Knowledge of business and management principles involved in strategic planning, resource allocation, leadership, and coordination of people and resources. Includes the ability to interpret policy and think globally with an “out of box” perspective to achieve results autonomously.
• Policies and Regulations — Knowledge of company polices, federal, state, and local laws, government regulations and agency rules that pertain to properties managed.