Responsibilities

• Email Growth & Lifecycle Strategy
• Develop and execute email marketing strategy across content, cadence, segmentation, and personalization.
• Own promotional, transactional, triggered, and automated journey execution across the lead and member funnel.
• Drive retention, re-engagement, and cross-sell initiatives.
• Monitor campaign performance, identify trends, and apply insights to continuously improve results.
• AI-Directed Campaign Execution
• Brief, direct, and QA AI agents to produce email copy, subject lines, and campaign calendar builds, refining output for audience, offer, and compliance before every deployment.
• Maintain prompt frameworks, brand guidelines, and content standards that feed AI workflows.
• Identify opportunities to improve AI output quality and expand agent use across campaign formats.
• Paid Email & Direct Mail
• Define strategy, audience targeting, and messaging for paid email and direct mail programs.
• Manage vendor relationships, evaluate ROI and incrementality, and optimize spend within budget.
• Automation & Personalization Strategy
• Build lifecycle journey automation strategy, defining trigger logic, timing, segmentation rules, and personalization requirements.
• Identify personalization opportunities to capture first-party data and drive engagement.
• Define attribution frameworks and surface actionable performance insights.
• Channel Reporting & Performance Analysis
• Own email channel reporting: open rates, CTR, conversion, deliverability, unsubscribe trends, and revenue attribution.
• Conduct quarterly hindsight analysis, extracting and analyzing data to identify trends and deliver forward-looking channel recommendations.
• Maintain a structured A/B testing roadmap; translate results into clear optimization actions.