Email Marketing Coordinator

Racine, WI (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Drive multi-channel email programs with a data-driven mindset, owning audience segmentation, automation, and optimization across major platforms to boost engagement, conversions, and ROI.

  • Own end-to-end email lifecycle and CRM workflow design, coordinating with Sales, CS, and product launches.
  • Leverage analytics to continuously improve open rates, CTR, conversions, and revenue through targeted segmentation and testing.
  • Align audience data with marketing and product initiatives to improve retention and lifecycle value.

Job Description

Responsibilities

  • Plan, build, and execute email marketing campaigns across HubSpot (required), Mailchimp, and ActiveCampaign
  • Develop and manage promotional campaigns, product announcements, and e-commerce email initiatives
  • Design automated workflows, follow-up sequences, and engagement campaigns
  • Monitor and analyze campaign performance (open rates, CTR, conversions, ROI)
  • Optimize campaigns through A/B testing, segmentation, and personalization
  • Lead development and optimization of CRM platforms
  • Manage audience segmentation, contact lists, and lead nurturing workflows
  • Maintain data integrity and ensure compliance with CAN-SPAM and GDPR
  • Partner with Sales and Customer Success teams to align data with business goals
  • Plan and execute end-to-end webinar programs including promotion, registration, and follow-up

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field (preferred)
  • Proven experience managing email marketing campaigns and CRM platforms
  • Hands-on experience with HubSpot (required), Mailchimp, and ActiveCampaign
  • Experience with webinar management, e-commerce, and digital marketing programs
  • Demonstrated success analyzing and optimizing marketing performance
  • Strong analytical and data-driven decision-making skills
  • Expertise in email marketing strategy, automation, and segmentation
  • Project management skills with ability to manage multiple initiatives
  • Strong collaboration and communication skills

Nice to have

  • Familiarity with CMS platforms (e.g., WordPress), SEO, and digital content creation (preferred)

Benefits

  • Comprehensive Health Benefits – Medical, dental, and vision insurance
  • Generous PTO and paid holidays
  • 401(k) with Company Match to help you plan for the future.
  • Mental Health & Wellness Programs
  • Team Culture – Regular team events and company gatherings
VistaApex Solutions logo

VistaApex Solutions

Founded in 1997, Vista Dental has been a pioneer in the dental industry for over 20 years. Trusted by dental clinicians around the world, our products are renowned for a unique combination of quality craftsmanship and exceptional value.Vista first gained acclaim for its advanced endodontic irrigation solutions that deliver results far superior than standard sodium hypochlorite and EDTA. Over the years, the company has expanded its portfolio to include etchants, hemostatic agents, curing lights, whitening, specialized delivery tips, and tissue management products, just to name a few.With a legacy of advanced product performance and clinician-first features, we continue to set the benchmark for game-changing chemistry and technology that shatter the status quo. In 2020, we are excited to announce the additions of the following breakthrough products:• Desensify – an instant desensitizer with antimicrobial properties and MMP inhibitors• OmniEtch – etchant that prepares ceramics, dentin, and enamel in one simple step• Purify+ - an aqueous cleanser that disinfects the tooth prior to bonding and increases bond strengths up to 33%• VistaCore – core build-up material and luting cement with dual-cure chemistry• V-Force Solo – a powerful universal adhesive that combines etchant, primer, and bonding resin into a single bottleWe take great pride in our multi-discipline approach to product development, which employs a diverse team of engineers, scientists, and clinicians. While our product development competency has rendered dozens of patents, we are just as passionate towards our commitment to quality, our customers, and our employees.Vista products are sold through a global network of distribution partners. Many of our products offer significant advantages and margin improvement opportunities to both end users and dealers alike.

Founded in 1997
Racine, Wisconsin, USA
51 employees (7 in marketing)