Responsibilities

• The Email Marketing Coordinator serves as a facilitator of email marketing strategies to achieve brand awareness, communicate Regent University’s mission and vision, and help meet enrollment objectives.
• This position reports to the Digital Communications Manager and serves a key role in the development of email and SMS content. as well as other means of digital communications.
• The primary responsibilities of the position focus on email operations to execute various email marketing campaigns, end-to-end, by following established production processes.
• Gather and/or develop creative assets and testing email templates to ensure clean rendering across email clients
• Build audience segments and backend set-up in email platforms, seeking campaign approvals, and deploying approved emails
• Support event and newsletter email drops/campaigns independently or with little oversight
• Know deadlines and other key dates, as well as understanding campaign goals/business needs
• Help to manage and maintain Email Marketing Master Calendar to avoid audience overlap and provide campaign development status updates that may affect drop schedules
• Work in email platforms like Salesforce and MailChimp - and others as needed
• Understand data structure and list segmentation within the email marketing platform (Salesforce)

Requirements

• A bachelor’s degree in a related field, or an equivalent combination of formal education and directly related experience is required
• Demonstrated experience with data measurement to create engaging online content experience with digital marketing platforms
• Familiarity with inbound marketing tactics and lead generation
• Proficient writing skills
• Ability to coordinate with cross-functional teams for projects, including setting clear objectives, organizing people, coordinating activities, monitoring progress, and ensuring projects are on track
• Results-oriented with the ability to organize and independently manage multiple projects simultaneously
• Effective time-management and prioritization skills, estimating appropriate time for tasks and deliverables to consistently meet deadlines
• Demonstrated proficiency in Microsoft Office, including Outlook, Word, and Excel, with the ability to navigate and learn institutional technology platforms efficiently
• Commitment to Regent’s core values of Excellence, Innovation, and Integrity

Benefits

• Benefits Regent offers a wide range of generous benefits including health, life and disability insurance; flexible spending accounts; tuition incentives; fully vested retirement plans; life and disability insurance options, time off, and more. All regular faculty and staff serving at Regent and working a minimum of 30 hours per week will receive an attractive benefits package.