Responsibilities

• Oversee strategy and execution of email and SMS campaigns and assist with other LHMSE entities’ email programs as needed.
• Execute front-end email development utilizing strong HTML coding skills to produce best-in-class custom emails using Movio and Klayvio.
• Create automated email campaigns that nurture guests and fans, ultimately driving revenue.
• Email list creation, management, and optimization, plus an understanding of the CAN-SPAM Act, and email best practices.
• Lead cross-departmental conversation focused on supporting email communications, push notifications and SMS messaging platforms to assist in meeting revenue goals.
• Coordinate all creative requests required for emails using Asana.
• Understand and analyze email performance metrics to adapt and adjust strategies as needed.
• Assist with app push notification strategy and manage communications.
• Support ticketing with various email, SMS, and lead generation software and be TCPA compliant.
• Lead the creation and execution of email communication for guests and ticket holders.

Requirements

• Bachelor's Degree (preferred marketing or information systems background).
• 1-3 years of marketing or email experience (sports or entertainment preferred).
• Experience with HTML coding is a plus.
• Experience using an email platform (Movio, Klayvio or Salesforce Marketing Cloud preferred)
• Must be able to communicate in English
• This person must be able to communicate and express themselves both written and verbally.
• Must be able to observe, inspect, estimate, and assess.
• Frequent high levels of intensity and stress are associated with this position
• Must be available days, evenings, weekends, and occasional late nights

Benefits

• Great Perks: Enjoy free and discounted perks across our entire portfolio.