Responsibilities

• Develop and implement email marketing campaigns that align with organizational and team goals, adapting tone and messaging appropriately for diverse cultural contexts.
• Design, manage, and optimize automated workflows and nurture sequences, including onboarding and engagement for new leads.
• Utilize and continually refine dynamic content to strengthen donor engagement and increase fundraising outcomes.
• Collaborate with Marketing team members to plan and produce engaging, personalized email content that supports donor relationships and organizational priorities.
• Segment email lists to deliver targeted, relevant, and timely messages to specific audience groups.
• Conduct A/B testing and analyze performance metrics to inform ongoing optimization of campaigns.
• Ensure compliance with email marketing and privacy regulations in both Canada and the U.S. Maintain data accuracy and collaborate with CRM/database teams to ensure effective integration with Salesforce. Leverage CRM data for enhanced segmentation, personalization, and campaign tracking.
• Monitor deliverability and campaign performance, addressing technical issues promptly to ensure optimal platform functionality.
• Prepare and present reports on key metrics such as open rates, click-through rates, conversions, and donor engagement trends.
• Manage and maintain subscriber lists to ensure data integrity, accuracy, and list hygiene.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
• At least 3-5 years of experience in digital marketing; minimum of three years of experience in email marketing automation preferred
• Must be proficient in English (written and verbal)
• Ability to travel once annually for a three-day team meeting

Preferred

• Proven experience using marketing automation/email platforms such as Pardot/Account Engagement, MailChimp or HubSpot at advanced level preferred
• Proficiency in Salesforce CRM preferred
• Proficiency in HTML and familiarity with creative tools such as Adobe Creative Suite or Canva (preferred)
• Familiarity with online fundraising and engagement platforms (eg SurveyMonkey, Click & Pledge, WP Forms) a plus