Email Growth Marketing Specialist

USA (Remote)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

OTTO's email marketing program is guided by a lead-generation focus with a strong emphasis on optimization, testing, and compliance. The responsibilities emphasize collaboration, performance monitoring, and data-driven improvements to drive engagement and conversions. The requirements highlight a proven track record in running effective email programs within a lead-generation context.

Job Description

Responsibilities

  • Own and optimize OTTO’s email marketing channel to drive consistent lead generation and measurable growth.
  • Audit and improve the existing email program, including campaign structure, segmentation, and automation workflows.
  • Develop and execute high-performing email campaigns designed to increase engagement, conversions, and lead quality.
  • Lead campaign strategy, testing, and experimentation to continuously improve results.
  • Monitor and optimize performance metrics including open rates, CTR, conversions, and lead quality.
  • Use performance data to identify opportunities and implement improvements that increase campaign effectiveness.
  • Ensure best practices across deliverability, list management, segmentation, and compliance.
  • Work closely with the Email Coordinator to execute campaigns and maintain consistent production.
  • Collaborate with marketing and operations teams to align email efforts with broader lead generation strategies.

Requirements

  • The ideal candidate has a proven track record of successfully running high-performing email programs in a lead generation environment and is experienced in revitalizing underperforming or inactive email channels.
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OTTO Quotes

5.0 Glassdoor

Welcome to OTTO Quotes AI, where we simplify your insurance journey by offering personalized quotes for auto, home, and life insurance anytime, anywhere through our online marketplace or directly over the phone. Our service not only helps you find the right coverage but also actively searches for ways to save you money while providing valuable tips for protecting your assets and financial future.OTTO, our AI-powered otter, guides users through securing the best auto, home, and life insurance quotes. OTTO finds the best deal possible while answering any questions about our service in real-time without waiting for a human to get the answer. Our mission is to help people stop wasting time to get what they want. Based on responses, OTTO will find the user’s quote, ensuring they find the best deal.The OTTO Quotes Platform is a powerful digital tool designed to supercharge lead generation for insurance professionals. With a proven track record of generating tens of millions of pre-qualified leads, our platform streamlines the sales process, allowing agents and carriers to focus on closing deals. Real-time lead delivery and continuous platform enhancements ensure you stay ahead in the competitive insurance landscape.

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