Email & Digital Marketing Specialist

Pasadena, CA (On-site)

$30/hr – $40/hrMid Level5+ years expTemporary

Posted 4 hrs ago

Job Summary

Own end-to-end digital marketing programs with a focus on email, lifecycle automation, and cross-channel audience activation.

Lead campaign execution, QA, deployment and monthly calendar planning.
Analyze performance, build scorecards, and translate data into actionable recommendations.
Coordinate audience strategy across email, digital, and owned media.

Job Description

Responsibilities

Email marketing and automation: Manage campaign execution, QA, deployment, and the monthly email calendar.
Analytics and insights: Track performance, develop scorecards, analyze customer segments, and provide actionable recommendations.
Customer journey support: Coordinate audience strategy and cross-channel activation across email, digital, owned media, and related channels.

Requirements

5+ years of experience in digital marketing, CRM marketing, marketing automation, or campaign analytics.
Hands-on experience with email campaign execution and customer lifecycle programs.
Strong reporting and analytics skills, including Excel and dashboard tools such as Power BI or Tableau.
Salesforce Marketing Cloud, customer segmentation, attribution, and financial services experience preferred.

East West Bank

4.4 Glassdoor

Since 1973, East West Bank has served as a pathway to success. With 110 locations across the U.S. and Asia, we are the premier financial bridge between the East and West. Our teams of experienced, multicultural professionals help guide businesses and community members on both sides of the Pacific looking to explore new markets and create new opportunities. And our sustained growth and expertise in industries like real estate, entertainment and media, private equity and venture capital, high-tech and aviation help build sustainable businesses and expand our employees’ potential for career advancement.Headquartered in California, East West Bank (Nasdaq: EWBC) is a top-performing commercial bank with a strong foundation, an enterprising spirit and a commitment to absolute integrity. East West Bank gives people the confidence to reach further.

Founded in 1973

Pasadena, California, USA

3.8K employees

www.eastwestbank.com

94% recommend to a friend

97% CEO approval