Email & Community Coordinator

Broomfield, CO (Hybrid)

$70K/yr – $90K/yrMid Level4+ years expContract

Posted 5 weeks ago

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Job Summary

Own the end-to-end email program for both B2C and B2B, with calendar, campaigns and launches driving revenue; pair Klaviyo execution with smart segmentation and list health to boost opens, clicks and conversions.

  • Email program ownership: calendar strategy, planning and cross-channel execution across campaigns, product launches and the trading calendar.
  • Klaviyo mastery: build, deploy and optimise flows, segmentation, list health and automated campaigns.
  • Audience and insights: continually improve open rates, CTR, conversions and revenue attribution while surfacing learnings for content and community strategy.

Job Description

Responsibilities

  • Own the email calendar — strategy, planning and execution across campaigns, product launches and the trading calendar.
  • Build, deploy and optimise campaigns and automated flows in Klaviyo, including segmentation and list health.
  • Drive continuous improvement across open rates, click-through, conversion and revenue attribution.
  • Own the monthly B2B retailer newsletter (Trail Tales).
  • Manage the product seeding program — coordinating requests, fulfillment and follow-through with creators and brand advocates.
  • Oversee day-to-day influencer partnerships, tracking deliverables and maintaining relationships.
  • Monitor consumer sentiment across key channels and surface insights to inform content and marketing decisions.
  • Bring a point of view on building a more structured community program — advocacy, UGC and consumer engagement.

Traffic Signals

Monthly Visitors
117.1K
Traffic Source Mix
Search
73.5%
Direct
11.4%
Referral
8.1%
Social
4.3%
Paid
0.5%

Headcount Trend

Current headcount: ~23

Marketing Team

Marketing Team Size
3 (13% of company)
Marketing Roles Posted (Last 30 Days)
3