Education Savings Marketing (Market Products)

Chicago, IL (Hybrid)

$99K/yr – $140K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own multi channel state marketing for the 529 program with emphasis on planning, KPI tracking, and cross team execution.

Campaign & creative ownership across ads, web, thought leadership content, and sales collateral.
Plan multi channel campaigns and manage state contracts, budgets, and weekly client reporting.
Collaborate with agencies and partners to deliver on program objectives and efficiency improvements.

Job Description

Responsibilities

Owns strategic marketing planning, development, and execution of state programs. Establishes impactful marketing strategies that align with organizational goals. Monitor KPIs and optimize marketing programs to ensure key objectives are achieved. Evaluate current processes and seek ways to improve and create efficiency.
Lead the development of marketing and promotional materials for the 529 product, including advertising, web, thought leadership content, and sales collateral.
Plan and manage implementation of multi-channel marketing campaigns in support of the state 529 education savings program.
Conduct market research, including market trends, consumer behavior, and competitive analysis, on key demographic audiences.
Perform state client management responsibilities including collaboration of marketing planning, strategy development and client communication of results reporting. Frequent client communication of results, budget, and project updates (weekly.)
Manage agency projects with digital, PR and marketing agencies. Provide oversight of agency results, activities, and deliverables. Ensure proper agency risk management is completed.
Manage and is responsible for the state contractual marketing budget. Administer expenditure reports to ensure the state marketing budget is on track for the year.
Manage multiple projects simultaneously across a broad range of functions and channels with colleagues across Ed Savings and various business partners.

Requirements

University (Degree) Preferred
5+ Years Required; 7+ Years Preferred
5+ years of Marketing experience
7+ years of Marketing experience
Bilingual (Spanish)

Preferred

7+ years of Marketing experience
Bilingual (Spanish)

Benefits

comprehensive Total Rewards package designed to make a positive difference in the lives of our associates.
superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being.

TIAA

3.7 Glassdoor

At TIAA, we believe everyone has the right to retire with dignity. For more than 100 years, we’ve provided retirement plans, insurance, and investment services, empowering millions of people— in education, healthcare, and nonprofit —with the knowledge, guidance, and lifetime income needed to plan their futures. We are fighting to ensure a more secure financial future for all and for generations to come. Visit tiaa.org to learn more about preparing for a more secure retirement. For our Terms of Use, please visit ter.li/termsofuse.4127037

Founded in 1918

New York, New York, USA

13K employees (515 in marketing)

www.tiaa.org

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59% CEO approval