Responsibilities

• Manage and create content for social media platforms, including Xiaohongshu, YouTube, and other digital channels.
• Develop marketing content such as short video scripts, social media captions, flyers, posters, parent messages, and promotional materials.
• Support SEO efforts, Google Business Profile optimization, Google Reviews, and local search visibility.
• Assist with student recruitment campaigns for SAT, SHSAT, AP, State Test, after-school tutoring, private school admissions, and college admissions programs.
• Plan and execute offline marketing activities, including flyer distribution, school-area promotion, community outreach, and local events.
• Build and maintain partnerships with local businesses, community organizations, and potential referral partners.
• Follow up with prospective parents and students, understand their needs, introduce suitable programs, and assist with enrollment conversion.
• Track marketing performance, lead sources, parent inquiries, and campaign results.
• Work closely with the team to improve brand exposure, lead generation, and student enrollment.