Responsibilities

• Social Media Marketing: Draft engaging content for channel platforms (Facebook, Instagram, LinkedIn, and Threads) to promote GBH Education productions, educational resources, and community initiatives.
• Content Creation: Collaborate with teams to produce images, short-form videos (Reels/TikToks), and graphics using tools like Canva or Adobe Creative Suite.
• Email Marketing: Assist in drafting, formatting, and proofreading monthly or bi-weekly newsletters.
• Website & CMS Support: Help update educational landing pages, blog posts, and resource hubs with fresh copy, links, and promotional banners.
• Event Coordination: Provide logistical and promotional support for local and national events, including screening parties, educator workshops, and community festivals.
• Partner Communications: Help draft outreach emails and distribute promotional toolkits to schools, libraries, and grassroots organizations.
• Material Distribution: Assist with the distribution of educational toolkits, branded swag, and print materials for community engagement campaigns.
• Industry Research: Stay on top of current trends in children's media, educational technology, and public broadcasting to identify new outreach opportunities or partnerships.
• Competitor Analysis: Conduct periodic reviews of what other educational media entities are doing to engage parents and teachers.
• Meeting Coordination: Help prepare agendas, take detailed notes during cross-functional marketing meetings, and track action items.
• Database Management: Build, maintain and update contact lists for media outlets, school districts, community influencers, and organizational partners.