Own the earned-media engine to secure placements in buyer guides and editorial roundups that influence how small businesses discover ERGO NEXT, then partner with growth, SEO, and editors to turn placements into measurable impact.

• Audience & channels: Editorial outlets serving small business tools and entrepreneurship, with data-backed story angles.
• Ownership: Lead outreach strategy, editor relationships, and category coverage; manage external agencies.
• Value outcomes: Drive placements that boost search visibility and brand discovery with measurable business impact.