Editorial Content Strategist, Digital & Insights

Responsibilities

• Lead rapid response content development across earned, owned, and paid channels for large scale campaign — from breaking news moments to proactive campaign beats
• Serve as the editorial and strategic lead on content that reaches a variety of audiences, including but not limited to media, policymakers and regulators
• Monitor news cycles, track emerging trends, and identify opportunities to insert clients into relevant conversations
• Draft and edit a range of content quickly and with precision, including press materials, digital copy, paid media scripts, executive messaging, and more
• Develop content strategies for long-term reputation building projects, ensuring consistent narrative continuity across campaigns, channels, and client touchpoints
• Partner closely with the media relations team to ensure content is strategically aligned, on message, and ready to move at the pace of the news cycle
• Collaborate with digital, creative, and design teams to concept and produce campaign assets aligned to strategic objectives
• Partner across practice areas to ensure content is integrated, consistent, and ladders up to broader campaign goals
• Bring a journalist's instincts and a strategist's discipline to everything you write and produce
• Collaborate with SEO, AEO, and analytics experts to optimize content performance and discoverability.

Requirements

• 6+ years of experience in communications, PR, content strategy, or a related field
• Deep understanding of the media landscape and what makes content newsworthy — without necessarily owning media relationships directly
• Strong writing across formats — long-form, short-form, organic social, paid media, executive voice
• Experience translating data and insights into multichannel content
• Experience working in or alongside digital and creative teams on integrated campaigns
• Comfort with the creative concepting process and ability to brief and collaborate with designers and producers
• Ability to manage multiple workstreams under deadline pressure
• Strong project management capabilities, including oversight of multichannel, integrated campaigns, with a proven ability to manage senior and junior team members

Preferred

• Experience in public affairs, policy, or regulated industries is a plus
• Experience working with optimization for SEO and LLMs