Responsibilities

• Own the writing and editorial development of high-impact content across campaign, policy, engagement, and development priorities, leveraging visual content and strong narrative storytelling to capture and engage all levels of attention.
• Partner with the Associate Director of Editorial to translate campaign strategies, research, and high-level internal content briefs into clear, persuasive narratives tailored to public and supporter audiences, motivating them to take action with us.
• Lead long-form content projects such as corporate-facing reports, donor communications, and campaign assets from concept through final draft.
• Write and edit across formats, including blog articles, THL website content, landing pages, fundraising appeals, newsletters, presentations, and executive communications.
• Apply strong editorial judgment to structure content with clear hooks, insights, and calls to action (CTAs) that drive campaign actions, supporter engagement, and giving. Ensure that our communications convey the gratitude we hold for our supporters for their unique contributions to our mission and sustained engagement.
• Distill complex corporate and policy campaign work into accessible, compelling messaging that resonates with diverse audiences, puts pressure on campaign targets, and centers supporters in our campaign narratives.
• Own content for THL’s websites, blog, and landing pages from initial draft through publication. Manage the full content lifecycle across digital and print deliverables, ensuring consistency and quality.
• Develop conversion-focused content that drives actions, donations, and supporter engagement across digital touchpoints. Structure content for scannability and performance, using clear hierarchy, formatting, and visual integration to support how audiences consume content.
• Build, update, and publish content for our templated web pages and activation landing pages through our web-based Content Management System (CMS) and CRM/email platforms, ensuring alignment between messaging, layout, and user experience.
• Serve as the first line of quality assurance for all content, ensuring high-quality, clarity and accuracy, and a frictionless user experience.
• Collaborate with our Digital Mobilization team to ensure UTM parameters and other relevant tracking mechanisms are functional in monitoring engagement and performance across digital content.
• Analyze content performance data, including clicks, time on page, and conversion rates, to identify strengths, and diagnose issues or areas for improvement within your content domain. Apply insights from performance data and audience behavior to continuously refine content strategy and execution.
• Lead proactive A/B testing on messaging, structure, and layouts to improve engagement and conversion outcomes.
• Partner with cross-functional teams to test enhancements of our templated/reusable content design systems and tools, using existing and new design concepts to bring creativity to our layouts.
• Leverage AI tools to support rapid iteration, testing variations in messaging, and improving content efficiency while maintaining high editorial standards and organizational voice.
• Partner with Campaigns, Policy, and Development teams to take on and elevate writing priorities, centralizing content expertise within THL Studios. Maintain consistency with narrative and UX design across varying departmental needs and objectives.
• Collaborate with designers, video producers, and digital teams to ensure content is effectively integrated into visual and interactive formats to drive supporter actions and impact.
• Align content with distribution strategies by partnering with the Digital Mobilization and Social Media team to ensure relevant and up-to-date campaign action-driving links are ready to deploy through content, creating a seamless user journey.
• Provide clear editorial direction and input on creative assets to ensure consistency in messaging and narrative. Incorporate feedback and navigate revisions efficiently and with editorial judgment while maintaining editorial quality, managing competing priorities and meeting deadlines.
• Partner with Development and cross-functional stakeholders to shape and execute integrated content strategies that support fundraising campaigns and goals, as well as supporter acquisition, engagement, and retention, by crafting donor-facing content and improving the supporter experience and engagement with our mission.

Requirements

• Writing and Editorial Expertise: 3+ years of professional writing and editing experience, with a strong portfolio of both long-form and short-form content.
• Strategic Communication: Expertise in creating content built to drive user actions and engagement.
• Technical Agility and Production Skills: Proficiency with web-based interfaces including CRM/Email platforms and CMS tools (e.g., EveryAction, Salesforce, Contentful, Strapi).
• Adaptability and Nimbleness: Ability to adjust writing style and tone across formats and audiences under tight deadlines.
• Initiative, Prioritization, and Execution: Ability to manage multiple deadlines and priorities with strong editorial judgment.
• Data-Informed Strategic Thinking: Ability to analyze data and translate insights into content strategies.
• Collaboration and Feedback: Ability to work cross-functionally and incorporate feedback.

Preferred

• Experience with AI tools to support content development and optimization (preferred).
• Experience with content management systems (e.g., CMS, CRM) and web analytics.

Benefits

• Employees enjoy full medical coverage, optional dental and vision packages, paid sick leave, a 401(k) retirement plan with matching, pet care & Rx discount plans, working from home, up to 16 weeks of paid parental leave for eligible employees, wellness benefits, paid holidays, flexible vacation time, professional development, and the supportive environment at The Humane League!
• Accommodations THL provides reasonable accommodations for persons with disabilities in accordance with applicable federal, state, and local laws throughout the hiring process and employment if hired. If a reasonable accommodation is needed, please contact the People team at accommodations@thehumaneleague.org to initiate the interactive process.