Responsibilities

• Joint Marketing Strategy: Develop and execute comprehensive, annual joint marketing plans with Tier-1 OEM partners to accelerate market adoption of integrated solutions.
• Campaign Execution: Launch end-to-end co-marketing campaigns (including webinars, digital advertising, email marketing, content syndication, and field events) that generate high-quality pipeline.
• Collateral & Content Creation: Collaborate with Product Marketing to build joint value propositions, messaging frameworks, and customer-facing collateral (e.g., solution briefs, case studies, whitepapers, landing pages).
• Partner Enablement: Create and deliver "marketing-in-a-box" kits and enablement tools for the OEM partner’s internal sales and marketing teams to ensure they can effectively position our joint solution.
• MDF Management: Manage the Market Development Funds (MDF) budget allocated for alliance activities, ensuring strategic investment, compliance with partner guidelines, and accurate ROI tracking.
• Relationship Management: Establish and nurture strong, collaborative relationships with marketing stakeholders at partner organizations to secure premium placement in their marketing channels.
• Metrics & Reporting: Establish key performance indicators (KPIs) for all alliance marketing activities. Track, analyze, and report on pipeline impact, lead generation, and ROI to executive leadership.

Requirements

• 5+ years of experience in B2B marketing, with at least 2–3 years specifically dedicated to alliance marketing, partner marketing, or OEM marketing within the Tech / SaaS / Hardware industry.
• Deep understanding of OEM business models, multi-tier channel ecosystems, and how joint value propositions are commercialized.
• Proven track record of planning and executing multi-channel marketing campaigns from scratch, with a strong focus on lead generation and pipeline tracking.
• Exceptional relationship-building skills with the political savvy to navigate complex partner organizations and align competing priorities.
• Comfortable working with data, managing budgets (MDF), and using marketing automation and CRM tools (e.g., Marketo / Salesforce) to measure impact.
• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).

Benefits

• Comprehensive medical, dental, and vision coverage
• Flexible Spending Account - healthcare and dependent care
• Health Savings Account - high deductible medical plan
• Retirement 401(k) with employer match
• Paid time off and holidays
• Paid parental leave plans for all new parents
• Leave benefits including disability, paid family medical leave, and paid military leave
• Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more!