Responsibilities

• Joint Marketing Strategy: Develop and execute comprehensive, annual joint marketing plans with Tier-1 OEM partners to accelerate market adoption of integrated solutions.
• Campaign Execution: Launch end-to-end co-marketing campaigns (including webinars, digital advertising, email marketing, content syndication, and field events) that generate high-quality pipeline.
• Collateral & Content Creation: Collaborate with Product Marketing to build joint value propositions, messaging frameworks, and customer-facing collateral (e.g., solution briefs, case studies, whitepapers, landing pages).
• Partner Enablement: Create and deliver "marketing-in-a-box" kits and enablement tools for the OEM partner’s internal sales and marketing teams to ensure they can effectively position our joint solution.
• MDF Management: Manage the Market Development Funds (MDF) budget allocated for alliance activities, ensuring strategic investment, compliance with partner guidelines, and accurate ROI tracking.
• Relationship Management: Establish and nurture strong, collaborative relationships with marketing stakeholders at partner organizations to secure premium placement in their marketing channels.
• Metrics & Reporting: Establish key performance indicators (KPIs) for all alliance marketing activities. Track, analyze, and report on pipeline impact, lead generation, and ROI to executive leadership.