Ecosystem Marketing Lead

USA (Remote)

$176K/yr – $216K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

Job Summary

Own and orchestrate partner GTM, ecosystem strategy, and launches to drive distribution, credibility, and revenue with strategic partners while aligning with Product and Sales.

  • Own partner marketing motions across co-marketing, field activation, and sales enablement
  • Translate partner capabilities into customer value and stories
  • Collaborate with Product, Engineering, and Sales to drive execution

Job Description

Responsibilities

  • Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations.
  • Partner closely with Product and Integrations teams on what Lattice builds, while owning how partner-enabled capabilities are positioned and brought to market.
  • Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners.
  • Translate partner-enabled capabilities into clear customer value, use cases, messaging, and differentiated positioning.
  • Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement.
  • Work with Sales and Field Marketing to activate partners through events, regional programs, account-based opportunities, and customer-facing moments.
  • Identify and prioritize partners that can create distribution, credibility, pipeline, and category leadership, in addition to integration value.
  • Expand Lattice’s reach into managers, functional leaders, and broader business stakeholders through strategic ecosystem programs.
  • Own partner-facing launch timing, marketplace distribution opportunities, and Lattice’s presence in relevant third-party marketplaces.
  • Represent Lattice at strategic partner events, virtually and in person, and lead event-based commercial activation alongside partners.

Requirements

  • 5+ years of experience in partner marketing, ecosystem marketing, alliances, field marketing, or a related B2B SaaS go-to-market role.
  • Experience developing and executing joint go-to-market programs with technology partners, including campaigns, events, content, launches, and sales activation.
  • Ability to translate technical products, integrations, and platform capabilities into relevant customer stories and commercial programs.
  • Experience partnering effectively with Product, Engineering, Product Marketing, Sales, and Field Marketing teams.
  • A track record of managing multiple cross-functional and external stakeholder relationships, setting priorities, and driving programs from concept through execution.
  • Clear written and verbal communication skills, including the ability to influence without direct authority.
  • A practical, metrics-oriented approach to evaluating program performance, partner value, and future investment.
  • Comfort representing Lattice with senior partner contacts and in external settings.

Preferred

  • Experience in HR technology, AI, or adjacent work-tech ecosystems is a plus.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Life, AD&D, and Disability Insurance
  • Emergency Weather Support
  • Wellness Apps
  • Paid Parental Leave, Paid Time off inclusive of holidays and sick time
  • Commuter & Parking Accounts
  • 401(k) retirement plan
  • Financial Planning
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Lattice

3.1 Glassdoor

Our mission is to make work meaningful.Lattice is the #1 AI-powered people platform that turns managers into leaders, employees into high-performers, and companies into the best places to work.Join 5,000+ forward-thinking teams using Lattice’s HR and AI tools to manage people, pay, and performance — all on one trusted platform.

Founded in 2015
San Francisco, California, USA
42% recommend to a friend
42% CEO approval

Salaries

Posted range

$176K/yr – $216K/yr

Taken straight from the job posting.

See all Lattice salaries

Marketing Team

Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$330.3M
Last Raise
$175M
Series F, 4 years ago

Funding History

  • Jan 2022
    Series F • $175M
  • Mar 2021
    Series E • $60M
  • Jul 2020
    Series D • $45M

Traffic Signals

Monthly Google Ads Budget
$648K

Recent News

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Ecosystem Marketing Lead

Lattice · USA · Remote