eCommerce Specialist at American Outdoor Brands Inc. | Columbia, MO

American Outdoor Brands Inc.

eCommerce Specialist

Columbia, MO (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-brand digital demand and retention through SEO, email, affiliates, and landing pages, owning end-to-end campaigns and analytics.

Own end-to-end digital campaigns across SEO, email, affiliate, and paid channels to grow new customers.
Must-have: Experience with Google Analytics, data-driven reporting, and actionable insights.
Standout: Broad channel ownership including landing pages, A/B testing, and cross-team collaboration.

Job Description

Responsibilities

Oversee the digital acquisition and retention ecosystem (SEO, Affiliate Marketing, Email Marketing, Landing Page Creation, A/B Testing) for multiple brands within our portfolio.
Plan, execute, manage, analyze and optimize digital campaigns focusing on new customer growth, achieving traffic goals, increasing engagement and pushing conversion limits to their maximum potential.
Assume all responsibility of digital demand for the company and work with the team to brainstorm, develop, execute, and measure digital campaigns that drive awareness, new customer acquisition, engagement and revenue across multiple channels.
Develop reports that identify actionable insights based on performance relative to channel specific goals.
Create new promotions, giveaways, partnerships; develop a content calendar in collaboration with Brand teams; develop new customer journeys to increase customer retention.
Note: This list presents only the principal duties of the position and is not intended to be comprehensive. The duties and responsibilities listed above may be changed or supplemented at any time in accordance with business needs and conditions.
Campaigns include SEO, Affiliate Marketing, Email Marketing, Search Engine Display, Landing Page Creation, A/B Testing, Campaign Performance Reporting

Requirements

Bachelor’s degree in marketing, business, statistics or related field, or 3-5 years of experience
Experience with Google Analytics, Google Search Console, Microsoft Clarity, or similar tools
Demonstrates ability to work with large amounts of data and draw actionable insights for reporting/planning
Familiarity with various CMS and Email platforms and an understanding of HTML and CSS
Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver, etc.) and Microsoft Office (Word, Excel, PowerPoint)
Self-motivated, good organizational skills, detail-oriented, ability to prioritize, multi-task and meet deadlines

Preferred

Passion for the outdoors, hunting and products used for shooting is preferred

American Outdoor Brands Inc.

3.4 Glassdoor

WE BUILD BETTER BRANDS!We work where we play! Turning pursuit into passion, AOB delivers brands that move you because our success is measured by moments that matter.

Columbia, Missouri, USA

222 employees (30 in marketing)

www.aob.com

68% recommend to a friend

73% CEO approval