Responsibilities

• Implement and optimize on site content and technical attributes to ensure strong SEO presence on the SERPs
• Develop, execute and optimize paid search & Google Merchant Center campaigns to provide Google presence where SEO gaps exist
• Creation of a digital content calendar ensuring digital marketing campaigns meet eCommerce KPIs weekly, monthly and annually
• Manage social media channels (Meta, Instagram & You Tube) ensuring frequency, content, traffic and CVR meet the targets provided
• Oversee email marketing campaigns to provide better engagement rates, increase CVR and provide a profile center with a clear segmentation strategy
• Partner with our SEO and Paid Media agencies to ensure an integrated digital marketing strategy that achieves required traffic, CVR and acquisition goals
• Strong focus on site content that moves the needle in being indexed by key AI platforms to drive incremental traffic
• Work with key stakeholders to create an annual promotional calendar that focuses on the assortment and events that drive incremental revenue

Requirements

• Bachelor’s Degree in Business, Marketing or a related field
• 3+ years SEO, AI & digital marketing experience with emphasis on eCommerce & omni-channel
• Start up experience with the ability to move fast, develop traffic strategies from the ground up and execute at a high level
• Strong understanding of DXPs, eCommerce platforms, omnichannel and customer journeys
• Excellent analytical, content creation, organizational and collaboration skills
• Expertise in GA4, GSC, GMC, Google Ads, GTM, SEM Rush, Hubspot, Meta, Instagram, YouTube, Screaming Frog, ChatGPT and other AI platforms desired