Responsibilities

• Maintains Shopify product listings, collections, navigation, product categorization, tagging structures, filtering logic, and merchandising placement.
• Creates, updates, and optimizes product page content including descriptions, specifications, imagery, FAQs, comparison content, educational resources, and selling points.
• Develops and maintains content calendars supporting SEO initiatives, blog content, product education, resource centers, and customer engagement programs.
• Coordinates the creation and deployment of visual content, videos, product demonstrations, installation guides, and educational materials.
• Maintains product content accuracy and consistency through coordination with product information management (PIM) systems and internal stakeholders.
• Supports new product introductions, seasonal campaigns, promotional launches, and merchandising initiatives across Shopify storefronts.
• Executes conversion rate optimization (CRO) initiatives, including A/B testing of product pages, landing pages, collection pages, and customer journey experiences.
• Maintains testing documentation, implementation records, performance reporting, and recommendations for continuous improvement.
• Performs quality assurance activities related to tracking, attribution, pixels, conversion events, campaign URLs, and analytics accuracy.
• Implements approved enhancements to product detail pages, landing pages, homepage content, navigation structures, cart experiences, and merchandising placements.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, eCommerce, or a related field.
• 3–5 years of experience in eCommerce marketing, Shopify administration, digital merchandising, lifecycle marketing, digital content management, or related fields.
• Hands-on experience with Shopify including product management, collections, navigation, tagging, promotions, applications, and merchandising.
• Experience creating and managing email and SMS marketing campaigns and automated customer journeys.
• Experience supporting conversion rate optimization (CRO) initiatives and interpreting website performance metrics.
• Knowledge of digital marketing principles including SEO, content marketing, customer acquisition, and customer retention strategies.
• Strong attention to detail and commitment to content accuracy, campaign quality, and execution excellence.
• Strong organizational, communication, and project management skills.
• Ability to manage multiple priorities and deadlines within a fast-paced environment.

Preferred

• Experience with affiliate marketing platforms, influencer programs, and customer segmentation tools.
• Experience with Google Analytics, Shopify reporting, email marketing platforms, and SMS marketing platforms.
• Social media management experience.
• Experience in DTC, manufacturing, industrial, HVAC, building products, or durable goods industries.