eCommerce Marketing Manager (Walmart)

Tarrytown, NY (Hybrid)

$120K/yr – $140K/yrMid Level4+ years expInternship

Posted 5 hrs ago

Job Summary

Own Walmart retail media programs across Sponsored Ads, DSP, and emerging formats, turning business objectives into data-driven media, content, and assortment plans while leading budgets and partner collaborations.

  • Drive incremental sales and share growth through ROAS and incrementality
  • Lead digital shelf optimization and analytics across PDPs and placements

Job Description

Responsibilities

  • Lead retail media strategy across Sponsored Ads, DSP, and emerging ad formats to drive incremental sales and share growth.
  • Own digital shelf execution for PDPs and digital placements, including SEO, GEO, AEO, and A+ content.
  • Translate business objectives into data-driven media, content, and assortment plans with internal and external partners.
  • Optimize media investment using ROAS, incrementality, halo impact, and new-to-brand metrics.
  • Manage media budgets, purchase orders, pricing comparisons, service negotiations, agencies, and vendors.
  • Use Walmart systems, especially Scintilla, to analyze media impact, sales trends, conversion, and KPI performance.

Requirements

  • Bachelor's degree required; MBA preferred.
  • 4+ years of experience in eCommerce digital media and/or performance marketing required.
  • Brand management experience is strongly preferred.
  • Walmart Connect and Scintilla experience are highly preferred.
  • Experience managing cross-functional teams, retailer relationships, and multi-million-dollar media budgets.
  • Strong digital shelf, retail search, attribution, incrementality, ROI, and analytical capabilities.

Preferred

  • MBA preferred.
  • Brand management experience is strongly preferred.
  • Walmart Connect and Scintilla experience are highly preferred.
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Salaries

Posted range

$120K/yr – $140K/yr

Taken straight from the job posting.

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eCommerce Marketing Manager (Walmart)

Base Career · Tarrytown, NY · Hybrid