Shopify Growth & E-commerce Marketing Manager

About TFC Marketing:

TFC Marketing is a premier digital marketing and e-commerce strategy firm headquartered in Brickell. Since its inception over ten years ago, TFC has grown client revenue over $500M through its expertise in e-commerce and lead generation. TFC has worked with clients both locally and nationally, including Mr. Hospitality (Queen Miami Beach, Marion), E11even, American Social, Raw Nutrition, Revive Supplements, Torch, Diamond CBD, USA Sports Medicine, and many more.

Responsibilities:

Actively contribute to:

• Ad angles, hooks, and offers (not just overseeing)
• Funnel builds (landing pages, PDP optimization, bundles)
• Email/SMS strategy and flows

Identify and execute high-impact revenue levers:

• AOV increases
• Conversion rate improvements
• LTV expansion
• Test rapidly and iterate based on real performance data (not theory)

Must-Have Experience (Non-Negotiable):

Personally scaled at least one (ideally multiple) Shopify DTC brand from $0 to $100K+/month in revenue

Direct ownership of strategy and execution (not just managing a team or reporting)

Deep understanding of full funnel growth:

• Paid acquisition (Meta primarily)
• Email/SMS (Klaviyo or similar)
• On-site conversion optimization (PDP, bundles, upsells, AOV)

Able to clearly break down:

• What you tested
• What worked/didn’t
• How they scaled profitably (not just revenue)

Tools You've Worked With:

• Meta ads manager
• Shopify (For analytics & Management)
• WordPress (For analytics & Management)
• Google Tag Manager
• Google Analytics
• Segmetrics/3rd Party Tracking Tools
• Asana
• Klaviyo
• Canva
• Chatgpt

Industries You're Experienced In:

• Health and Wellness
• Sports Medicine
• Digital Marketing
• Alternative Wellness: CBD/THC, Delta 8, Delta 9, Kratom
• Hospitality/Restaurants

Benefits:

• Unlimited PTO
• 12 Paid Holidays
• Competitive salary
• Health Insurance
• Hybrid work environment
• Professional growth and development opportunities