Responsibilities

• This position leads eCommerce efforts within DISH TV, directing cross-functional teams to drive onsite engagement, conversion, and sales across the customer lifecycle.
• As a core member of the Video Services Marketing digital media team, the role manages activation, conversion, and sell-in targets for key brands.
• Core focus areas include rapidly iterating and optimizing the onsite funnel and acquisition strategies alongside partners in product, analytics, and creative teams.
• The position addresses key growth hurdles by translating web performance data and customer insights into scalable digital media initiatives.
• What Success Looks Like (Objectives):
• Drive innovative website and eCommerce projects on dish.com that modernizes the digital customer experience and accelerates new customer acquisition
• Develop a strategic site merchandising calendar, testing roadmap, and execution plans to consistently improve core conversion KPIs
• Leverage AI-driven optimization and analytics platforms to identify friction in customer journeys and enhance marketing campaign performance
• Partner across internal creative, UX design, and IT teams to launch high-impact digital campaigns aligned with company acquisition targets
• Serve as the voice of the customer, strategically assessing go-to-market strategies and corporate-wide initiatives to align sales and marketing goals

Requirements

• Bachelor’s Degree in Marketing or a related field
• 2-4 years of experience in digital marketing, site merchandising, or eCommerce
• Analytics platforms such as Adobe Analytics, Google Analytics, or Quantum Metrics
• Web content management systems and testing tools such as AEM and Adobe Target
• Web development and web design best practices
• Expertise in leading and implementing end-to-end digital marketing and site merchandising campaigns
• Advanced proficiency in web analytics tools such as Adobe Target, AEM, Google Analytics, or Quantum Metrics
• Practical AI application capabilities to automate workflow insights, streamline content personalization, and optimize testing cycles
• Strong project management and organizational capabilities to synthesize data, prioritize actions, and drive results with urgency in fast-paced environments
• Excellent interpersonal and cross-functional collaboration skills to manage dependencies across IT, UX, and marketing teams

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.