Responsibilities

• Identify and execute growth initiatives across merchandising, marketing, and user experience
• Monitor weekly performance metrics and adjust strategy accordingly to meet and exceed revenue targets
• Manage site merchandising plans, category structure, and product placement within the broader DTC strategy to improve product discoverability and sales.
• Ensure optimal product discovery, category organization, and promotional visibility across all digital touchpoints
• Set PDP and content strategy priorities — informed by performance data and testing results — for the Consumer Experience Partner to execute against
• Lead homepage, landing page, and category content strategy in alignment with brand and commercial priorities
• Partner with creative and marketing teams to ensure consistent brand storytelling across all digital surfaces
• Develop content strategies that drive product education, brand affinity, and conversion
• Manage full-funnel paid media plans in partnership with the performance marketing agency, using approved goals, budgets, and channel guardrails to support awareness, consideration, conversion, and retargeting objectives.
• Serve as the primary day-to-day ecommerce partner for the performance marketing agency, retention agency, and social teams. Recommend budget allocation and channel-mix adjustments to the Head of Global DTC based on revenue, efficiency, and customer-acquisition performance.

Requirements

• 6+ years of progressive experience in ecommerce, digital marketing, or DTC roles, including experience managing people, agencies, or cross-functional workstreams within a CPG or consumer-brand environment.
• Proven track record of owning and growing ecommerce revenue at scale in a DTC environment
• Deep, hands-on Shopify expertise
• Extensive experience owning paid media strategy across the full funnel — from upper-funnel awareness and prospecting through mid-funnel consideration to lower-funnel conversion and retargeting — across Meta, Google, programmatic, and affiliate channels, either directly or in close partnership with agency teams
• Experience with affiliate marketing programs and platforms
• Strong background in customer acquisition strategy and paid media planning
• Experience with email marketing platforms and lifecycle/retention programs
• Experience leading A/B testing and CRO programs with demonstrated results
• Demonstrated AI deployment in DTC + familiarity with agentic commerce and AI answer engines.
• Strategy and execution mindset — able to translate DTC strategy into practical plans, delegate effectively, remove barriers, and step into execution selectively when business needs require it.

Preferred

• Preferred: experience in travel goods, luggage, accessories, or adjacent lifestyle CPG
• Preferred: familiarity with agentic commerce, conversational commerce, or emerging shopping surfaces
• Preferred: experience working within a global DTC structure and navigating regional/global alignment

Benefits

• A Culture Built for Growth: We believe in collaboration, accountability, innovation, and continuous improvement. We move fast, support one another, and challenge ourselves to keep evolving.
• Flexibility & Wellbeing: Flexible Time Away, company-paid holidays, and hybrid work flexibility.
• Comprehensive Benefits: Medical, Dental, Vision, Health Savings Accounts, and wellness programs.
• Invest in Your Future: 401(k) company match.
• Community & Connection: Employee-led engagement initiatives focused on wellbeing, collaboration, and creating a workplace where everyone belongs.