Responsibilities

• Own and optimize the end-to-end onsite experience to improve conversion rate and revenue performance
• Identify and execute opportunities to improve: product detail page performance; navigation and site structure; search and discovery; checkout experience
• Develop and manage a CRO roadmap including A/B testing and continuous site improvements
• Partner with Paid Media to optimize landing pages for campaign performance and conversion
• Partner with CRM to implement and optimize opt-in placements across site and app to drive owned channel growth
• Act as a product owner for the ecommerce site, managing features, functionality, and enhancements
• Work closely with international teams to support global feature rollouts and ensure successful localization for North America
• Identify gaps in site functionality and recommend new tools, apps, or integrations to improve performance
• Manage and optimize the Shopify ecosystem, including app integrations and platform capabilities
• Troubleshoot and resolve site issues, bugs, and operational challenges in a timely manner

Requirements

• 4–7+ years of experience in ecommerce, digital product management, or online merchandising within DTC or retail environments
• Strong experience with Shopify and managing ecommerce platforms, including apps and integrations
• Experience managing large product catalogs with high SKU counts and complexity
• Strong analytical mindset with the ability to translate data into actionable insights
• Experience improving conversion rate and onsite performance through testing and optimization
• Strong problem-solving skills with the ability to diagnose and resolve site or operational issues
• Ability to work cross-functionally and collaborate with international teams
• Detail-oriented with strong organizational skills and ability to manage multiple priorities

Benefits

• medical, vision, and dental insurance, life insurance, disability insurance and a 401(k) matching program
• annual performance-based bonus award
• paid personal time off and 14 paid company holidays
• paid sick time in accordance with all applicable state and federal laws