eCommerce GTM Specialist - NA HOKA

Portland, OR (Remote)

$66K/yr – $89K/yrMid Level1+ years expFull time

Posted 4 days ago

Job Summary

Own imagery management, asset coordination, and end-to-end site content workflow with a strong focus on analytics-driven optimization across campaigns and launches.

  • Oversee imagery and asset processes for launches
  • Coordinate site content planning, UAT, and campaign execution
  • Drive analytics, reporting, and cross-functional optimization

Job Description

Responsibilities

  • Imagery & Asset Process Management - Own imagery management and submit imagery needs for launches. - Coordinate and track imagery projects and deliveries with production teams. - Create wireframes for site content to support launches and promotions.
  • Asset Coordination - Coordinate imagery for seasonal launches, ensuring assets are accurate, approved, and available. - Manage and assign merchandising content blocks across key PLPs. - Create and manage Stylitics to optimize product presentation and availability.
  • Project & Timeline Management - Support holistic site content planning from strategy and briefing through execution and launch. - Monitor and communicate site flip progress, opening and managing development tickets. - Execute UAT for site flips, launches, and promotional campaigns, partnering with development teams.
  • Reporting & Analysis - Recap and analyze campaign performance using FullStory and other reporting tools. - Translate insights into actionable recommendations for cross-functional stakeholders. - Identify and recommend Google Analytics tagging requirements for custom site builds and enhancements.
  • Reporting & Innovation - Assist in maintaining analytics dashboards to monitor ecommerce performance. - Conduct weekly Shop the Site audits to evaluate customer journey, content accuracy, and site functionality. - Benchmark global ecommerce experiences and support market and competitor research.

Requirements

  • Bachelor’s degree in a related field preferred but not required.
  • 1+ years of experience in ecommerce or a related field.
  • Experience working in Cloudinary, Salsify or similar Product Information Management tools, FullStory, and Edited preferred.
  • Online experience and knowledge of web design, site functionality, digital marketing, and branded product environments required.
  • Knowledge of trends in ecommerce and omnichannel retail.
  • Intermediate working knowledge of project management systems.
  • Strong interpersonal communication and cross-functional collaboration skills.
  • Estimating and reporting abilities with attention to accuracy and detail.
  • Industry knowledge of footwear and apparel styles and materials.
  • Analytical problem solving with the ability to identify issues in advance and recommend solutions.

Preferred

  • Bachelor’s degree in a related field preferred but not required.
  • Experience working in Cloudinary, Salsify or similar Product Information Management tools, FullStory, and Edited preferred.
  • Outstanding knowledge of trends in ecommerce and omnichannel retail.
  • Industry knowledge of footwear and apparel styles and materials.
  • Analytical problem solving with the ability to identify issues in advance and recommend solutions.
  • Process optimization mindset with the ability to improve workflows for efficiency and scalability.
  • Demonstrate Authenticity, Champion Diverse, Effective Teams, Drive Strategy, Cultivate Innovation, Deliver Results, Build Connection.

Benefits

  • Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
  • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
  • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
  • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
  • Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
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HOKA

You've never run in anything like HOKA. Maximal cushion and minimal weight. Why run when you can fly?

Goleta, California, USA
1.5K employees (292 in marketing)

Salaries

Posted range

$66K/yr – $89K/yr

Taken straight from the job posting.

See all HOKA salaries

Traffic Signals

Monthly Visitors
12.5M
Monthly Google Ads Budget
$154.5K
Traffic Source Mix
Search
46%
Direct
45.3%
Referral
4.5%
Social
1.8%
Paid
2.2%

Headcount Trend

Current headcount: ~1.5K

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eCommerce GTM Specialist - NA HOKA

HOKA · Portland, OR · Remote