Ecommerce and Growth Marketing Manager

Responsibilities

• Grow Our Shopify Direct-to-Consumer Business Take an active role in transforming our Shopify store into a more powerful, profitable sales channel. - Develop and execute creative customer acquisition and revenue growth strategies. - Manage and optimize digital advertising across Meta, Google, and emerging platforms. - Build high-performing email and SMS campaigns using Klaviyo. - Improve website merchandising, conversion rates, customer retention, and repeat purchases. - Develop innovative promotional campaigns, product launches, and targeted customer offers. - Identify opportunities to increase average order value and customer lifetime value. - Analyze performance and continuously test new approaches to improve profitability.
• Build an Influencer, Creator & Affiliate Marketing Engine We see tremendous opportunity in creator-led commerce and want someone excited to build this channel. - Identify and recruit influencers, content creators, stylists, and brand ambassadors. - Develop product gifting, affiliate, and performance-based creator partnerships. - Build creative campaigns featuring styling videos, try-on content, lifestyle imagery, and authentic product storytelling. - Establish scalable influencer outreach and relationship-management processes. - Turn creator-generated content into compelling Shopify, social media, and paid advertising assets. - Explore innovative collaborations and partnerships that introduce Alexia Admor to new audiences. - Track campaign performance, customer acquisition, attributable sales, and profitability.
• Develop New Wholesale & B2B Revenue Channels - Identify and prospect independent boutiques, specialty retailers, online sellers, and other wholesale opportunities. - Develop creative outbound sales campaigns using email, LinkedIn, CRM platforms, and AI-powered prospecting tools. - Help build and grow our Shopify B2B wholesale business. - Create compelling wholesale offers, curated assortments, and targeted sales presentations. - Develop relationships with new accounts and convert prospects into repeat customers. - Build an organized, measurable sales pipeline. - Explore unconventional distribution channels and creative ways to monetize merchandise profitably.
• Use AI, Automation & Emerging Technology to Drive Growth We are particularly interested in candidates who embrace AI as a competitive advantage. - Use AI tools to research customer segments, identify sales opportunities, and develop marketing strategies. - Leverage generative AI for advertising concepts, copywriting, campaign development, and content creation. - Automate repetitive marketing, prospecting, and sales workflows. - Identify new platforms and technologies that can improve efficiency and accelerate growth. - Test new approaches quickly, measure outcomes, and scale what works.

Requirements

• Has 3+ years of relevant experience in e-commerce, digital marketing, growth, business development, or consumer brands.
• UnderstandS Shopify, performance marketing, customer acquisition, and digital sales.
• Has experience with or strong knowledge of influencer marketing, affiliate programs, and creator partnerships.
• Is comfortable with Meta Ads, Google Ads, Klaviyo, and marketing analytics.
• Is excited about identifying and pursuing new B2B sales opportunities.
• Uses AI and technology proactively to work smarter and generate better results.
• Can develop a strategy and then roll up their sleeves to execute it.
• Understands the difference between generating revenue and generating profitable revenue.
• Is analytical, creative, persuasive, organized, and self-motivated.
• Takes initiative without waiting to be told what to do.

Preferred

• Experience in fashion, apparel, retail, or consumer products is strongly preferred.

Benefits

• Bonus based on performance
• Company parties
• Employee discounts
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off