eCommerce Digital Marketing Specialist

Lake Forest, IL (On-site)

$65K/yr – $90K/yrMid Level3+ years expFull time

Posted 5 days ago

Job Summary

Own and execute end-to-end eCommerce operations, product content optimization, and SEO-driven growth, partnering with marketing, IT, and supply chain to drive traffic, conversions, and revenue.

  • Lead product content, listings, and on-page SEO
  • Collaborate across marketing, merchandising, and fulfillment to improve the customer journey

Job Description

Responsibilities

  • Manage online sales operations and strategies to increase traffic, conversions, and revenue.
  • Oversee eCommerce operations including product listings, descriptions, images, and pricing.
  • Monitor and analyze KPIs such as sales, website traffic, and conversion rates.
  • Coordinate with supply chain, merchandising, and fulfillment teams.
  • Collaborate with customer service to improve post‑purchase support.
  • Optimize and maintain product content for clarity, engagement, and SEO.
  • Write keyword‑rich titles, descriptions, and metadata.
  • Use Adobe Photoshop for product imagery.
  • Manage and improve local SEO (Google My Business, citations, listings).
  • Monitor algorithm updates and SEO trends.

Requirements

  • Bachelor’s degree in Marketing, Communications, or equivalent experience.
  • 3–5 years in eCommerce, digital marketing, or product content management.
  • Proficient in HubSpot, Google Ads, Google Analytics, SEO/SEM tools.
  • Strong writing and communication skills.
  • Understanding of SEO best practices (HTML, CSS, site structure).
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere).
  • Analytical mindset with data‑driven decision making.

Preferred

  • Experience with PIM systems is a plus.
  • Familiarity with SAP Hybris is a plus.
  • Video editing and photography experience a plus.

Benefits

  • Medical, Dental, and Vision Insurance
  • Company‑paid Life Insurance
  • Short‑ and Long‑Term Disability
  • Supplemental Benefits
  • 401(k) with Company Match (eligible Day 1)
  • Paid Time Off and Holidays
  • Stable, growth‑oriented company culture
  • Tuition Reimbursement
  • Employee Discount Program
  • Parental Leave Program
Hermance Machine Company logo

Hermance Machine Company

Hermance Machine Company is a progressive thinking company that provides new and used machine solutions serving the wood, plastics, composites, and metalworking industries. We focus on providing the correct machines for the application taking into account duty cycle, quality desired, lead time, and of course budget. Our experienced sales staff works hard to make sure the solutions we provide exceed expectations and help the buyer to meet their production and quality goals. Call 570-326-9156 or visit us at www.hermance.com to learn more.

Founded in 2017
Williamsport, Pennsylvania, USA
11 employees

Salaries

Posted range

$65K/yr – $90K/yr

Taken straight from the job posting.

See all Hermance Machine Company salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
125
Traffic Source Mix
Search
34.6%
Direct
41.7%
Referral
12.4%
Social
9.4%
Paid
0.9%

Headcount Trend

Current headcount: ~11
Hermance Machine Company logo

eCommerce Digital Marketing Specialist

Hermance Machine Company · Lake Forest, IL · On-site