Responsibilities

• Content Production & Publishing - Build, quality-assure, and publish landing pages and content components within the CMS. Maintain ongoing content updates, post-production tasks, and content refreshes, while supporting short-term and seasonal content planning to ensure timely and accurate execution of deliverables.
• Content Strategy & Development - Develop digital content initiatives for eCommerce based on overall strategic direction set by the eCommerce Digital Content Manager. Support brief development, wireframes in partnership with creative, merchandising, SEO, and digital marketing teams while ensuring all content aligns with brand standards, campaign requirements, and UX best practices.
• Workflow Supervision - Provide day-to-day guidance and task direction to content producers or junior team members by helping prioritize workloads, monitor deadlines, and ensure quality standards are consistently met. Support onboarding and training related to content production tools, workflows, and best practices.
• Data, Reporting & Optimization - Monitor the performance of onsite content using Google Analytics and other reporting tools to identify trends and opportunities for optimization. Share insights and recommendations with the eCommerce Digital Content Manager and assist with competitive research and content best-practice reviews.
• Campaign & Promotional Support - Execute content uploads for promotions, product launches, and tentpole events, including building and updating campaign landing pages and promotional content. Coordinate timelines, approvals, and execution with cross-functional partners to ensure campaigns launch accurately and on schedule.
• Adheres to all assigned Standard Work and Role and Responsibilities for your role.