Reporting directly to the VP, Digital, the Ecommerce Coordinator supports the day-to-day execution of the DTC business across Shopify, email, and SMS. This role partners closely with the Ecommerce Manager and CRM Manager to keep the site accurate and launch-ready, build and deploy customer communications, and ensure a seamless experience across digital touchpoints. 

The ideal candidate is a highly organized, detail-oriented operator who is comfortable moving between site updates, campaign execution, quality assurance, reporting, and cross-functional coordination in a fast-paced, creative environment.

Location: Malbon HQ is based in Santa Monica, CA. We are currently operating from a hybrid work schedule of 3 days a week in-office. This role is not eligible for remote or relocation. 

What You’ll Do

Site Operations & Product Launches

• Execute day-to-day updates in Shopify, including product and variant setup, pricing, imagery, descriptions, tags, collections, metafields, SEO fields, navigation, landing pages, and promotional content
• Support launches, collaborations, campaigns, and promotions from setup through go-live, ensuring all site elements are accurate, complete, and on time
• Maintain collection merchandising, categorization, sorting, filters, badges, redirects, and product availability to improve discoverability and conversion
• Conduct QA across desktop and mobile, resolve straightforward issues, and escalate bugs or platform problems to the appropriate partner
• Document processes, launch checklists, promotional setup requirements, and recurring site-maintenance workflows

Email & SMS Campaign Execution

• Setup, QA, schedule, and deploy email and SMS campaigns based on the marketing calendar and approved briefs
• Validate copy, imagery, links, products, promotional details, parameters, audience segments, suppression rules, timing, and mobile rendering before launch
• Support automated lifecycle communications, including welcome, browse and cart abandonment, back-in-stock, post-purchase, and win-back programs
• Ensure messaging aligns with brand priorities, and the onsite customer experience
• Assist with audience segmentation, personalization, test setup, and basic troubleshooting within email and SMS platforms 

QA, Reporting & Optimization

• Prepare and maintain recurring reporting across conversion rate, average order value, product/collection performance, engagement, revenue, trends, and other key metrics
• Support A/B testing across site experiences and CRM campaigns
• Review analytics, customer feedback, session recordings, and site behavior to identify errors, friction points, and opportunities for improvement
• Maintain centralized logs for tests, site issues, campaign learnings, and recurring customer pain points

Cross-functional Coordination & Process Management

• Manage launch checklists, campaign timelines, asset trackers, and project tasks to keep deliverables moving from brief through deployment
• Follow up with cross-functional partners to ensure product information, creative assets, copy, approvals, and inventory inputs are delivered on time
• Maintain documentation for Shopify standards, CRM deployment processes, QA checklists, naming conventions, and recurring workflows
• Support platform and process improvements that reduce manual work, improve accuracy, and strengthen the customer experience
• Stay current on ecommerce, CRM, and digital retail best practices, bringing forward relevant competitive examples and ideas

What You'll Bring

• Bachelor's degree in Marketing, Business, Ecommerce, Communications, or a related field, or equivalent practical experience
• 1-3 years of experience in ecommerce operations, site merchandising, CRM, email/SMS marketing, or digital marketing, ideally within fashion, apparel, lifestyle, or DTC retail
• Familiarity with ecommerce analytics and reporting tools, including Shopify Analytics, Google Analytics, Excel, or Google Sheets
• Exceptional attention to detail and strong QA instincts, with the ability to catch errors before they reach the customer
• Highly organized and able to manage multiple deadlines, campaigns, and launches without losing accuracy or follow-through
• Strong written and verbal communication skills and the ability to collaborate across teams, and external partners.
• Technical curiosity and comfort learning new platforms, troubleshooting issues, and working within data-driven workflows
• Proficiency in Excel or Google Sheets, with the ability to organize data, pull reports, and identify trends
• Customer-first mindset with a strong visual eye for brand consistency, merchandising, and intuitive site experience
• Proactive, accountable, flexible, and comfortable working in a fast-paced, high-growth, creative environment

Preferred experience

• Hands-on experience working in Shopify, including product setup, collections, site content, merchandising, and launch QA
• Experience building and deploying campaigns in an email service provider and SMS platform
• Basic knowledge of HTML/CSS, UTM tracking, deliverability, CAN-SPAM, and TCPA is a plus

Compensation

This is a full-time position with an expected salary range of $70-$75K. Compensation decisions are determined using a variety of job-related factors such as skill set, geographic location, market demands, experience, and education / certifications. If we extend an offer for employment, we will consider all individual qualifications.

Perks & Benefits

• Benefits: Competitive plans for Medical, Dental, Vision 
• 401(k) + matching
• Generous PTO policy + observed holiday calendar 
• Monthly mobile/internet stipend
• Employee discount for eligible Malbon products