Retail Media Strategist (Walmart Connect) - Freelance Contractor
Later
Boston, MA (Remote)
$75/hr - $100/hrIn-houseFull-timeMid level3+ years exp.
4 hrs ago
Ecommerce Coordinator, Amazon, Walmart, TikTok Shop, Shopify Development
USA (Remote)
$55K/yr – $80K/yrMid Level2+ years expFull time
Posted 6 weeks ago
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Job Summary
Own marketplace content and catalog quality across Amazon, Walmart, and TikTok Shop with a focus on listings, launches, compliance, inventory health, and ads alignment.
- Ownership: Manage and optimize listings, content, and backend data for three marketplaces.
- Growth levers: Coordinate launches, promotions, A+ content, and content optimization to drive visibility and conversion.
- Performance discipline: Monitor health metrics, competitor activity, inventory planning, and reporting to inform decisions.
Job Description
- Manage and maintain product listings across Amazon, Walmart Marketplace, and TikTok Shop.
- Create and optimize product titles, bullet points, descriptions, backend attributes, and enhanced content.
- Monitor listing health, suppressed listings, stranded inventory, and catalog issues.
- Coordinate new product launches and marketplace expansion initiatives.
- Ensure marketplace compliance and maintain strong account health metrics.
- Assist with keyword research and SEO optimization for marketplace listings.
- Coordinate image updates, A+ Content, Brand Stores, Walmart Rich Media, and TikTok Shop content.
- Monitor competitor activity and identify opportunities for content improvements.
- Support catalog organization, variation management, and product data accuracy.
- Monitor inventory levels and identify replenishment opportunities.
- Coordinate inbound shipments to Amazon FBA, Walmart WFS, and third-party fulfillment providers.
- Assist with forecasting and inventory planning.
- Monitor stockouts, excess inventory, stranded inventory, and fulfillment-related issues.
- Coordinate marketplace promotions, coupons, deals, and seasonal campaigns.
- Support advertising initiatives across Amazon Ads, Walmart Connect, and TikTok Shop Ads.
- Assist with pricing updates, promotional calendars, and product launch strategies.
- Support A/B testing initiatives to improve conversion rates and sales performance.
- Monitor key marketplace metrics including: Sales Revenue, Conversion Rate (CVR), Advertising Cost of Sales (ACoS), Total Advertising Cost of Sales (TACoS), Return on Ad Spend (ROAS), Buy Box Percentage, Inventory Health Metrics, Organic Ranking & Keyword Performance.
- Build reports and dashboards to communicate performance insights.
- Analyze trends and identify opportunities for growth? Provide recommendations to improve marketplace visibility, conversion, and profitability?metadata missing.
Ten32 Media
Ten32 Media specializes in eCommerce channel management across Amazon, Walmart, and Target, offering a full suite of services including email design, paid social media, website development, logistics coordination, and content creation to help brands scale and thrive online.Our experienced team is here to guide you every step of the way, helping you create and implement a customized plan that is designed to increase both traffic and conversions. From optimizing product listings to managing paid advertising campaigns, we craft data-driven strategies tailored to your unique business needs. We’ll work closely with you to ensure that every touchpoint in your e-commerce journey—from customer acquisition to checkout—is optimized for maximum impact.We don’t just focus on bringing visitors to your store; we aim to convert them into loyal customers by implementing best practices in conversion rate optimization (CRO), SEO, and email marketing. With our help, you'll be able to expand your reach, effectively engage your target market, and grow your sales across multiple channels. Whether you're selling on platforms like Amazon, Walmart, or your own website, we have the expertise to help you scale and succeed. #Amazon #AmazonFBA #Digitalmarketing #Email #Paidmedia #Walmart.com #CPG
Headcount Trend
Current headcount: ~11
Marketing Team
Marketing Team Size
2 (18% of company)
Marketing Roles Posted (Last 30 Days)
1
