Ecommerce Content & Merchandising Manager, B2B at IMAGE Skincare | Lantana, FL

IMAGE Skincare

Ecommerce Content & Merchandising Manager, B2B

Lantana, FL (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive on-site merchandising and product storytelling for IMAGE Skincare’s B2B storefront to optimize education, discovery, and conversion for professional users.

Own on-site merchandising across homepage, navigation, collections, and PDPs.
Must-have: 4–6+ years of ecommerce merchandising and Shopify experience.
Standout: End-to-end launch support with cross-functional collaboration.

Job Description

Responsibilities

Own on-site merchandising across the B2B storefront, including homepage, navigation, collections, category structure, and PDP presentation
Manage and optimize PDPs with a focus on clarity, education, and conversion
Translate clinical, educational, and marketing content into effective, shoppable ecommerce experiences for professional users
Brief & execute content updates tied to product launches, promotions, education initiatives, and seasonal priorities
Ensure consistent product storytelling while balancing educational depth and ease of purchase
Own backend product setup and ongoing maintenance in Shopify, including SKUs, variants, pricing, availability, and metadata
Ensure product data accuracy and integrity across systems, partnering with Operations and IT as needed
Manage product taxonomy, attributes, and tagging to support filtering, merchandising, experimentation, and reporting
Support new product launches end-to-end, including setup, QA, launch readiness, and post-launch optimization
Optimize product discoverability through navigation, collections, filters, and on-site search
Partner with Ecommerce and IT to improve on-site search relevance and browsing efficiency
Identify friction points in how professional users find products and recommend structural or content improvements
Ensure site architecture and product data are scalable as assortments and B2B programs evolve
Apply UX/UI best practices to improve usability, clarity, and conversion across PDPs, collections, and key site experiences
Partner with Design and Development to refine layouts, content hierarchy, and interaction patterns
Identify UX friction points and recommend improvements based on user behavior and performance data
Monitor site performance and page load speed, flagging issues that may impact user experience or conversion
Collaborate cross-functionally to ensure content and merchandising updates align with performance and usability standards
Own a continuous optimization mindset across homepage, navigation, PDPs, collections, and key site experiences
Plan A/B tests in partnership with our Digital Product Manager that are focused on improving conversion rate, engagement, and ease of purchase

IMAGE Skincare

2.9 Glassdoor

The #1 Spa and Salon Professional Skincare Brand, powered by safe, proven active ingredients and smart botanicals–for your healthiest skin, ever. In an industry complicated by unnecessary chemicals, IMAGE Skincare founder Janna Ronert set out to create products powered by smart botanicals and high percentages of safe, proven active ingredients – something she couldn’t find on the market Janna believed that all women deserve simplicity, value and results when it comes to their skincare.Today, our company’s highly active products are available in more than 60 countries worldwide, and have become the regimens of choice for top estheticians, dermatologists and plastic surgeons around the globe. Our brand’s 21-year dedication to the professional community has earned IMAGE a cult-like following among those in-the-skincare-know, making it one of the best kept secrets in the industry.IMAGE Skincare is a clean line backed by clinical results. Created in 2003 by an esthetician, formulated by Dr. Marc Ronert, a plastic surgeon, and represented by a network of 50,000 skincare professionals, IMAGE knows skin inside and out: how to protect it, what makes it healthy, and what keeps it younger looking. Are you looking to join the IMAGE Nation? Here are few things you should know about working at IMAGE Skincare:We pride ourselves on 5 pillars that serve as our foundation for success:- INNOVATION - EDUCATION - SERVICE & SUPPORT- CULTURE - GIVING BACK We love meeting and hiring new talents who lead by example on:- Passion- Motivation- Maximum Effort- Work Ethic- High Energy- Positive Attitude- Exceeding Expectations- Coachability- Being Prepared If all these words resonate with you, you could be the next one to join our incredible adventure. Look at our job openings NOW and we hope to hear from you very soon.

Founded in 2003

Lake Worth, Florida, USA

417 employees (76 in marketing)

www.imageskincare.com

47% recommend to a friend