Ecommerce Content Manager

Sugar Land, TX (Remote)

$90K/yr – $100K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive Amazon-first ecommerce content and Brand Store optimization for Himalaya Wellness, owning PDP content, A+ assets, and Brand Store across US/Canada.

  • Own end-to-end PDP content, A+ content, Brand Store, and asset development for retail-ready launches.
  • Must-have: 3+ years Amazon consumer product experience with Seller Central and A+ Content Manager.
  • Standout: Experience leveraging AI tools and Amazon AI across content, SEO and testing.

Job Description

Responsibilities

  • Oversee all PDP content across Ecommerce platforms: titles, bullets, A+ content, storefronts, images, and video. Leverage AI and existing and emerging Amazon tools to enhance and elevate our digital presence.
  • Own end-to-end content creation process for product detail pages, A+ content, content optimizations, and Brand Store from identifying needs through content development to uploading on Amazon and marketplaces. Ensure accuracy, brand consistency and retailer compliance. Examples of content optimization may include creating new design templates, updating carousel images and enhanced content every 8-10 months, and conducting SEO refreshes for PDP copy.
  • Continuously identify ways to elevate and optimize our content and ads, leveraging AI, best practices, competitive audits. Collaborate with brand team and Ecommerce teams to enhance advertising, listings and storefront.
  • Create clear and detailed content briefs to either execute against or hand off to internal Creative teams to bring digital shelf roadmap to life. Collaborate with the Brand team on briefs and feedback.
  • Plan and execute the development of assets for product launches for all new products to ensure retail readiness prior to launch. Monitor post-launch performance, leveraging internal tools and Amazon AI capabilities, and identify opportunities to drive sales and implement.
  • Track and enhance keyword performance, search rank, reviews, and Q&A. Optimize listings for SEO, Rufus/AI tools and best practices. Leverage AI for listings and A/B test titles and bullets.
  • Leverage AI for copy, images and video when needed; this includes utilizing the Amazon AI tools available in Seller Central.
  • Continuously audit and optimize new and existing Amazon product listings for best practice, conversion and keeping pace with competition: pictures, copywriting, keyword, title, bullet points, A+ Content, product descriptions, Storefront, etc. Revisit and refresh product line templates.
  • Oversee the refresh and optimization of Amazon Brand Stores, ensuring alignment with brand strategy and new launches. Manage and upload content to Brand Store.
  • Manage photography workflows and timelines, ensuring delivery of high-quality product imagery aligned with brand and channel standards.

Requirements

  • 3+ years of Amazon experience for consumer products is required
  • Must have experience with Amazon Seller Central, A+ Content Manager and Brand Store
  • High use and familiarity of AI and Amazon AI tools
  • Strong experience with SEO, keyword optimization and copywriting
  • Graphic design experience and working knowledge of Canva and Adobe
  • Strong project managements skills to manage a multitude of skus, timelines and cross-functional teams to deliver plans in a timely manner
  • Experience managing product listings, product catalog and PIM
  • Experience working with creative teams, ability to write briefs and an eye for good design
  • Knowledge of Amazon Seller Central tools, Sellics, Helium 10 and Jungle Scout
  • Knowledge of syndicated sources (e.g., Stackline) used in the analysis of consumer and volume dynamics

Preferred

  • Experience writing briefs and working with design teams
  • Ability to collaborate with cross-functional teams across Brand, Ecommerce and Creative
  • Experience with data analysis tools and market research beyond Amazon tools

Benefits

  • Competitive base salary and bonus, commensurate with experience
  • Company benefits including medical, dental, vision, life, disability & 401(k)
Himalaya Wellness Company logo

Himalaya Wellness Company

In 1930, a young visionary by the name of Mr. M. Manal foresaw the benefits of herbal remedies while riding through the forests surrounding dehradun. After diligently researching the science of the traditional field of Ayurveda, he decided to dedicate his life creating products that would improve millions of lives across the world. Today, with a history spanning more than nine decades in herbal research, Himalaya has positioned itself as a brand that cares about not only enriching people’s lives but also safeguarding the environment. With their “head-to-heel” range of products, Himalaya aims to provide a holistic solution to everyday ailments.Seeped in a legacy of researching Nature, Himalaya has successfully been able to harness the science of Ayurveda through cutting-edge research to become a brand that is safe, gentle, and trustworthy.

Founded in 1930
Nelamangala, Karnataka, IND
7.8K employees (450 in marketing)

Traffic Signals

Monthly Visitors
792.7K
Monthly Google Ads Budget
$35
Traffic Source Mix
Search
69.5%
Direct
24.5%
Referral
3.9%
Social
1.6%
Paid
0.4%

Headcount Trend

Current headcount: ~7.8K

Marketing Team

Marketing Team Size
450 (6% of company)

Recent News