ECommerce Analytics Manager

Summit County, UT (On-site)

Salary Not AvailableManager5+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive ecommerce analytics across DTC and Amazon, delivering a unified dashboard and data-driven actions for revenue and optimization.

  • Must-have: 5+ years in ecommerce analytics with DTC and Amazon experience
  • Standout: Cross-functional analytics partner to Demand Planning and attribution modeling

Job Description

Responsibilities

  • Own the design, maintenance, and weekly delivery of the Global Ecom Dashboard, a consolidated view of revenue, conversion, traffic, AOV, LTV and channel-level contribution across DTC and Amazon
  • Identify root causes of performance fluctuations (traffic, conversion, pricing, availability, content, etc.) and proactively surface risks and opportunities
  • Translate data into actionable insights and recommendations for Ecommerce, Marketing, and Leadership teams
  • Build and maintain channel P&L reporting in partnership with Finance, providing margin visibility by channel, region and product family
  • Establish a consistent reporting cadence aligned to business rhythms and executive review cycles
  • Own site conversion analysis across the DTC channel, mapping the full funnel from traffic acquisition through checkout
  • Identify friction points across the customer journey and partner with UX, merchandising, and growth marketing teams to improve conversion
  • Partner with Ecom Manager on testing analysis (A/B, multivariate) and quantify impact on conversion and revenue
  • Develop and maintain funnel benchmarks by device, traffic source, product family and promotional period
  • Build a cohort-level analysis of customer acquisition and retention performance, informing decisions made by Acquisition and Retention teams

Requirements

  • 53+ years of experience in ecommerce analytics, digital analytics, or a related field
  • Strong experience across both DTC ecommerce and Amazon (Vendor/Seller Central) preferred
  • Deep understanding of conversion funnel metrics, attribution modeling, and performance marketing analytics
  • Proven ability to synthesize complex datasets into clear business insights and recommendations
  • Experience partnering cross-functionally with marketing, merchandising, and demand planning teams
  • Advanced proficiency in analytics tools (e.g., Excel, SQL, Power BI)
  • Familiarity with platforms such as Google Analytics (GA4), Amazon Vendor/Seller Central, and retail media dashboards
  • Strong business acumen with a bias toward action and impact
Skullcandy logo

Skullcandy

Based in Park City, Utah, Skullcandy is the original lifestyle audio brand that lives by its mission to not just listen to music but to feel it. Founded with a belief in the bond between music and board sports, Skullcandy drives innovation in audio experiences from groundbreaking, immersive technology in our headphones to once in a lifetime music events featuring emerging artists that inspire and move our culture forward. We became one of the world's most distinct audio brands by bringing color, character, and performance to an otherwise monochromatic space; revolutionizing the audio arena by introducing headphones, earbuds, and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance. From our mind-blowing Crushers that give you bass you can actually feel to legendary culture pieces like our Icon headphones, and a roster of some of the world's finest athletes, musicians, and artists, Skullcandy continues to redefine world-class audio performance and style. We pride ourselves on our one-of-a-kind workspace, balancing work and play, and being accountable for one another so we succeed as a brand. If you think you’re a good fit for a company that thrives on music, adventure, and a tight-knit community, we’d be stoked to have you.

Founded in 2003
Park City, Utah, USA
341 employees (61 in marketing)